In The News
QSR & Fast Casual:
An Industry Snapshot
Learn more about current consumer trends and preferences in the QSR industry. Discover which casual restaurant chains over-index with each region of the country – urban, suburban, and rural.
Eating at quick-service restaurants (QSRs) is a popular American experience, but what draws consumers to these chains? This month, we are using data from a recent Harris Poll survey and QuestBrand to examine consumers’ QSR habits. This report provides a glimpse into the world of QSR trends as of August 2024.
The snapshot takes a deep dive into Americans’ QSR eating habits and priorities. We close with an over-index report, listing five casual chains that over-index with US adults from each geographic region – urban, suburban, and rural. This indicates that these chains are more popular with US adults in that region of the country.
Download the 2024 report.
Download the report for an in-depth look at consumers’ QSR habits.
Revisit Our 2023 & 2022 QSR Snapshots
What Americans are looking for from their favorite quick-service restaurants is evolving. Take a look back at QSR trends in recent years. In these reports, you’ll see how café culture has changed since COVID, customers’ ordering preferences, and more!
Download the 2023 report.
Fill in this form to read the full report to learn about US café culture and customers’ ordering preferences.
Download the 2022 report.
Fill in this form to read the full report and better understand Americans’ attitudes and behaviors towards the QSR industry.
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