Embracing The Rebound:

Tripadvisor Capitalizes on Americans’ Return to Travel

To illustrate the value of brand tracking, we analyzed the impact of Tripadvisor’s release of their subscription Tripadvisor Plus service in June 2021. In this case study, we examine how the Tripadvisor Plus release, and its timing (just as Americans were returning to travel after a COVID-19 hiatus), impact consumer sentiment and use of the platform. How did Tripadvisor’s decisions impact their brand equity? Download our brand tracking case study to find out!