Tesla Germany Case Study

Tesla Looks To Penetrate the German EV Market

…But German consumers show a strong preference for their own automotive manufacturers.

Worldwide, the electric vehicle (EV) market is actively expanding, with anticipated global sales growth of 29% in 2024 from the year prior. Despite widespread adoption of EVs, American-owned Tesla is struggling to win over some European consumers. Recently, Tesla suffered a 2.7% drop in market share in Europe. Tesla’s struggle is especially evident in Germany. Will Tesla be able to carve out an enthusiastic consumer base in spite of Germans’ preference for German auto makers like BMW and Mercedes-Benz?

Using data from QuestBrand by The Harris Poll, we examined Tesla’s uphill climb to increase sales in Germany. Download our case study to learn more!