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2023 Pepsi Redesign

A Logo Redesign Bridges Pepsi’s Past and Future

To illustrate the value of brand tracking, we evaluated the impact of Pepsi’s 2023 logo redesign on consumer brand equity.

How did Pepsi’s logo update impact consumers’ perception of the brand? Download our case study to find out!

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Catherine Edwards

Senior Marketing and Content Strategist

Brand TrackingFood & BeverageMarketing
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