The Pull of Nostalgia:

Engaging Consumers with Childhood Favorites

To illustrate the value of brand tracking, we analyzed the impact of Nintendo’s nostalgia-driven product development and marketing in late 2021 and early 2022 on their brand equity. In this case study, we see how the gaming giant’s decisions echo players’ youth to generate ongoing enthusiasm for the Nintendo brand. How did their decisions impact their brand equity? Download our brand tracking case study to find out!