Briefs, Case Studies, and News

Harris Poll: Amid high hopes for DNC 2024, Chicago also faces high stakes

William Johnson • Crain's Chicago Business • March 25, 2024

Super Bowl Ads - What Viewers Want And Don't Want In 2024 Commercials

Erika Wheless • Ad Age • January 22, 2024

Peacock Special: Poll Says NFL Streaming Playoffs Not That Bad

David Rumsey • Front Office Sports • January 10, 2024

All Gen Z Wants For Christmas Is Live Event Tickets

Jeff Fromm • Forbes • December 18, 2023

Will Johnson: Should we pay to keep the White Sox local? Here's what polling data says.

Will Johnson • Chicago Tribune • September 3, 2023

NASCAR's Chicago Street Race represents a crucial test for Cup Series

Jeff Gluck • The Athletic • June 29, 2023

Brands, you're doing Pride allyship wrong

Sarah Bregel • Fast Company • June 28, 2023

How do people really feel about NASCAR in Chicago? Chicagoans and Cook County residents are split

Will Johnson • Chicago Tribune • June 28, 2023

Gen Z doesn't like baseball. Speeding it up may help.

Will Johnson • Houston Chronicle • March 24, 2023

Streamer ads performed well during the Super Bowl, research says

Alyssa Meyers • Morning Brew • February 22, 2023

About 19 million employees could miss work Monday after the Super Bowl, survey says

Summer Lin • Los Angeles Times • February 13, 2023

Super Bowl Commercials - What The Public Wants And Doesn't Want In The Ads

Will Johnson • Ad Age • February 8, 2023

About three-quarters of people who plan to watch the Super Bowl said they're excited for the ads, research says

Alyssa Meyers • Morning Brew • January 30, 2023

Are you wagering on the World Cup? Sports betting is taking America by storm - and a third of young men are hooked

Will Johnson • Fortune • December 13, 2022

Letter to the Editor: Legal Sports Betting Spreads, Including on Campuses

Will Johnson • New York Times • December 3, 2022

Harris Poll Shows PGA Tour VS. LIV Shaping Up To Be A Generational Battle

Will Johnson • Sports Illustrated • June 29, 2022

F1, Indy, and NASCAR to Go Full-Throttle on Same Day

Owen Poindexter • Front Office Sports • May 26, 2022

Brief • 3 min Read

Front Office Sports and The Harris Poll launch partnership for exclusive polling data

AJ Skiera • May 24, 2022

Inside America's Davos: Where The Billionaire Elite Meet, Plot and Join Forces

Chase Peterson-Withorn • Forbes • May 5, 2022

Brief • 1 min Read

AR and VR in the Metaverse

Amber Broughton • March 24, 2022

Fans Await Herd Immunity Amid Skepticism For 2021, Survey Finds: Data Viz

Lev Akabas • Sportico • January 27, 2021

At CES 2021, Marketers Discuss Pandemic-Related Trends - and What to Expect Next

Kathryn Lundstrom • Adweek • January 15, 2021

What Marketers Should Watch for at the All-Virtual CES 2021

Kathryn Lundstrom • Adweek • January 7, 2021

Majority of Americans won't be comfortable attending a sports event until COVID-19 vaccine is available

Daniel Roberts • Yahoo Finance • November 18, 2020

Opening Plenary: Meeting the Moment

The Milken Institute • Milken Institute • October 12, 2020

Coronavirus Has Exposed Global Leadership Crisis, Milken Says

Ruth Carson • Bloomberg • October 11, 2020

Brief •

Upcoming Event: Harris Poll Featured Panels at ExL’s Public Relations & Communications Summit

July 17, 2019