Brief • 1 min Read
Automotive & Transportation
Future purchase decisions evolve as attitudes towards transportation, convenience, and the environment shift.
Shifting Consumer Perspectives Dictate Transportation’s Future
The transportation industry is in a state of constant innovation as companies race to develop technology that efficiently, economically, ecologically, and safely transports us.
As we reprioritize what we want from transportation, attitudes toward the future of transportation shift. The Harris Poll is conducting a series of deep dives of interest to those involved in the automotive sector. In that spirit, we will continue to populate this page with additional insights as they unfold.
2024 Harris Poll AutoTECHCAST
Harris Poll AutoTECHCAST is an annual multi-client study platform to collect and analyze consumer insights on advanced automotive technologies and features.
The report reflects the perspectives of over 10,000 current vehicle owners and provides an in-depth assessment of a wide assortment of emerging automotive technologies.
2023 Harris Poll AutoTECHCAST
The Harris Poll AutoTECHCAST study provides an in-depth assessment on a wide range of emerging automotive technologies.
This report reflects the perspectives current vehicle owners and consumer interest in these technologies for their next vehicle purchase. Download the report for insights.
Automotive & Transportation: An Industry Snapshot
The automotive industry is rapidly changing, along with consumer sentiment towards technological advancements and key players.
We provide a data-driven snapshot of consumer sentiment towards key trends including autonomous and electric vehicles and examine how enthusiastic consumers are about these advancements.
The Future of Auto in the Metaverse
The Harris Poll explores how the burgeoning metaverse may transform consumers’ interactions with the automotive industry.
This report reveals consumers’ unfamiliarity with the metaverse’s capabilities, especially when it comes to how auto companies could harness this virtual world.
The Road to EV: America’s Move to the Electric Vehicle
Many auto manufacturers are pledging an all-electric lineup within the next 15 years, with possibly staggering implications for the industry.
The Harris Poll’s electric vehicle report explores Americans’ attitudes and behaviors towards electric vehicles, and the overall impact an all-electric auto industry could have on society.
Transportation in America Amid COVID-19: Shopping, Habits, & Maintenance
The Harris Poll conducted this survey to capture how COVID-19 changed drivers’ relationships with their automobiles.
This report explores how Americans are using and maintaining vehicles during the pandemic. It also predicts what the ‘new normal’ will look like.
Changing Uses and Preferences for Vehicles Amidst COVID
The Harris Poll surveyed roughly 1000 vehicle owners to assess whether COVID has impacted the way drivers use their vehicles.
Findings show that many are using their car as an extension of their home office, taking online meetings while parked. Download the report for the full findings.
Around the Bend: How COVID-19 Impacts the Next Normal for Dealers
The Harris Poll partnered with Urban Science – a global retail consulting firm – to investigate how COVID-19 is impacting the next normal for auto dealerships.
Findings indicate that six in 10 Americans (61%) agree that the entire vehicle purchase process will change forever as a result of COVID-19. Download the full report to read more insights.
Automotive Insights
Case Study • 1 min Read
Tesla Germany Case Study
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Tesla's once-stellar reputation is running out of juice
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U.S. EV sales fell short of predictions in 2023. Elon Musk and range anxiety could be to blame, according to a new poll
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Majority of Americans Find GM's Offer to UAW to be Fair
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UAW reports "significant progress" in negotiations with Detroit Three
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The UAW Strike: American Sentiment & Implications For Brand & Reputation Managers
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Harris Poll: Illinois has a ways to go to reach its goal of 1 million EVs on the road
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