AAPOR 2023

The AAPOR Annual Conference is the premier forum for the exchange of advances in public opinion and survey research. The Conference allows attendees to network with colleagues, learn the latest updates and trends in the field and make new connections. The meeting highlights innovative research and includes short courses and discussion forums for attendees of diverse disciplines from around the world.

Profiles in Trust: Health Information

  • Michele Salomon
  • Paul Johnson

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Fraud Detection Methods in Online Surveys

  • Michelle Gosney
  • Matthew Deihl

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Predicting Individual Media Consumption with Passive Behavioral Data

  • Tomer Zur

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Scale Presentation in Online Surveys

  • Jamie Atkisson

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Customizing Weighting Schemes for Online Opt-in Samples

  • Alyssa Haskins

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Getting America Mobile: Ways to Improve American Quality of Life 

  • Paul Johnson
  • Kathy Steinberg

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Experts Behind the Research

Jamie Atkisson

Senior Data Scientist, Analytics

Jamie has been with Harris for over 8 years and has experience in both client facing and operational roles, with a focus on research for public release.  Her current area of responsibility is in ensuring representativeness of survey research as a methodological resource on sampling and weighting issues. She graduated from St. John Fisher College with a B.A. in Mathematics and Statistics. 

Matthew Deihl

Research Manager

Matt has been at The Harris Poll for 2 years, focusing on Research Methodology in the department of Media Communications Research. Matt has worked on over 50 surveys intended for public release on a large spectrum of topics ranging from healthcare to education, to workplace satisfaction, and branding.  Prior to the Harris Poll, Matt spent a decade focused on education research, particularly campus climate and career pathways at NORC at the University of Chicago.  Matt began his career after graduating from the University of Cambridge with a Masters of Philosophy in Social Psychology (2011) and the University of Notre Dame with a Bachelors of Arts in Psychology and Philosophy (2005). 

Michelle Gosney

Research Director

Michelle has enjoyed her career at The Harris Poll for 25 years.  During several early years, she focused on youth and education research, consulting with school districts across the U.S. for continuous school improvement. Other youth-focused studies during this time included media, consumer goods, and marketing services industries.   

Later, Michelle moved into syndicated research, brand trackers, message testing, and product/concept development. Since 2015, her work has focused on large-scale custom studies designed for public release, academic publication, and thought leadership platforms in a variety of fields such as financial services, insurance, workforce, and healthcare. 

Currently, Michelle leads a team concentrated on the operations side of Media Communications Research, coordinating internal and external resources, developing and expanding efficiencies, overseeing project management, and ensuring quality data/deliverables. 

Having long held positions on both client services and operations sides of the business, Michelle has considerable experience and a unique perspective in providing end-to-end management of successful projects for clients. 

Michelle earned her Bachelor of Science degree in Marketing from State University of New York at Oswego and is based in Rochester, NY. 

Alyssa Haskins

SVP, Analytics

Alyssa, Senior VP of Analytics, has been with Harris for 19 years and has experience in survey design and implementation of international and domestic survey research projects. Her current role is in ensuring representativeness of survey research as a methodological resource on sampling and weighting issues, with expertise among subgroups such as Hispanics and LGBT. Alyssa graduated summa cum laude from the State University of New York at Buffalo where she received a bachelors degree in both Psychology and Health & Human Services.  Alyssa had her post-graduate work in Public Administration at the University of North Carolina at Chapel Hill. 

Edward "Paul" Johnson

VP, Advanced Analytics

Paul graduated from BYU with a M.S. in Statistics. He spent 15 years working in market research with a wide variety of experience including phone surveys, online surveys, and passively collected data.  He loves finding innovative ways to combine behavioral and survey data with a specialty in discrete choice models.  He has volunteered and served on committees in AAPOR at both the local and regional level.  His research efforts have been featured at AAPOR, ESOMAR, ARF, Insights Association, and Sawtooth conferences.  He is most proud of his wife and two sons and loves playing games with them. 

Michele Salomon

Vice President

Endlessly curious, Michele has worked in research for over 25 years. She regularly consults with corporate, nonprofit, academic and government clients to provide a full range – qualitative and quantitative – of marketing research services across a range of topics. ​

Michele’s expertise lies in developing research-based consulting programs to support strategic communications campaigns. These engagements serve multiple purposes, helping clients tell their story and enhance their reputations with research for public release, shaping the nature of public debate via public opinion research and providing messaging support for public affairs purposes to influence policy and legislative efforts.​ 

he had been fortunate to work with clients such as the American Heart Association, the American Psychological Association, Randstad and Newsweek magazine, among others. Michele has led research that has been published in mainstream media, academic publications, and conferences. ​ 

In addition to her role at The Harris Poll, Michele is an Adjunct Instructor at the Fox School of Business at Temple University where she teaches courses on Marketing Research and Consumer Buying Behavior to undergraduate and graduate students. ​ 

Michele holds a J.D. from the Benjamin N. Cardozo School of Law and a B.A. in Psychology from Hunter College, City University of New York. ​ 

Kathy Steinberg

Vice President

Kathy Steinberg began her research career at Harris Interactive (now Harris Insights & Analytics) in 2004 as a Research Assistant for the Public Relations Research Practice and today serves as Vice President for ​ PR Research. ​

Kathy has worked on domestic and international projects in a variety of industries and on topics as diverse as computer and online security, gaps and unmet needs in patient-physician communication, and personal financial literacy and planning. ​

She is an expert in the design and analysis of public opinion polls, recently served as Managing Editor of The Harris Poll, and is responsible for high-level management and client service of large-scale custom studies designed for public release and thought leadership platforms.​ 

Kathy earned her Bachelor of Science degree in Human Development from Cornell University and is based in New ​ York City.​ 

Tomer Zur

Data Scientist

Tomer graduated from Northeastern University with a B.S. in Data Science. He started at Harris in 2021 and has experience working on a variety of data science projects in the last four years.  He currently uses advanced analytics to extract insights from behavioral and survey data, and is also experienced with data science topics such as machine learning, neural networks, and time series modeling. He previously worked as a Data Science Co-op at a mobile gaming company. 

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