The Harris Poll: The Great Awakening: Twelve Trends in Twelve Months for Marketers

Yesterday we joined MDC Partners and The Stagwell Group to host a live special event , The Great Awakening: 12 Months, 12 Findings.

For the past year, The Harris Poll has conducted weekly research revealing the American consumer’s mindset, which is now digitally accelerated, hyper-resourceful and ever-mindful. Each of the twelve trends focus on specific implications for brands, marketers and businesses to keep apace of a digitally-accelerated, post-pandemic society. The trends examine changes in consumer spending, digital behaviors, the evolution of performance marketing and the role of influencers amid an ever-more on and offline world.

You can watch the recording here and to download the presentation slides here. To view the original release and download the full report click here.