Spotify Case Study

Global Marketing Campaign Overshadows Price Hikes

“My Spotify” reminds users of the platform’s incredible level of personalization.

In June, Spotify released their largest global marketing campaign since 2023’s end-of-year “Unwrapped.” The campaign celebrates Spotify’s unparalleled ability to personalize each user’s listening experience. “My Spotify” launched around the same time that Spotify increased the price of a premium subscription for both US and UK users.

Using data from QuestBrand by The Harris Poll, we examined whether “My Spotify” was able to boost consumer brand sentiment among Gen Z adults in both the US and the UK. Download our case study to learn more!