Brief • 2 min Read
The Harris Poll is conducting a series of surveys on topics of interest to those in the personal care and wellness industries. To that end, we will continue to update this page with additional insights as they become available.
Wellness goals and personal care habits are central to each of our identities. An unprecedented pandemic, and now a looming recession, have highlighted the need to care for our physical and mental wellbeing. How are these, and other key factors, impacting consumers’ wellness choices and purchasing behavior?
Current Trends in Wellness
What is considered healthy, and how do we pursue our wellness goals? This month, we are looking into the personal care and wellness industry using data from recent Harris Poll surveys and QuestBrand data. This report is intended to give you a glimpse into the world of wellness as of March 2024.
The snapshot looks into consumer perception of alternative wellness therapies and personal fitness. We close by examining the extent to which Dove’s Super Bowl commercial impacted how women think about the Dove brand. In this month’s over-index report, we list 20 personal care brands that over-index with parents.
Featured Personal Care Insights
Brief • 2 min Read
Bold e.l.f. Cosmetics campaign boosts brand familiarity among women
Brief • 2 min Read
Planet Fitness benefits from an advertising push during New Year's resolution season
Brief • 2 min Read
CeraVe: Unconventional marketing schemes get consumers' attention
Brief • 3 min Read
Estée Lauder makes a play for Gen Z
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We dive into even more subjects in our one-off briefs and in-depth reports.
Personal Care Articles & Insights
Brief • 2 min Read
Empowering with authenticity: Dove attracts Gen Z consumers with compelling campaigns
Brief • 3 min Read
2024 Happiness Index and the importance of friendship
In The News
Why you need a friend from a different generation | Opinion
In The News
Social media warning labels may help healthier online use 'go viral'
In The News
Opinion | Gen Z Has Regrets
Brief • 4 min Read
What Gen Z thinks about its social media and smartphone usage
In The News
COVID is negatively impacting Americans' mental health, reveals Elmo-inspired survey
In The News
What Elmo - and his human friends - learned by asking Americans about their mental health
Brief • 2 min Read
Bold e.l.f. Cosmetics campaign boosts brand familiarity among women
In The News
The Numbers Don't Lie. Get Off Your Phone | Opinion
Brief • 4 min Read
How Americans assess the impact of smartphones and social media on their health
Brief • 4 min Read