Briefs, Case Studies, and News

Reputation Rankings



Keep your finger on the pulse with the latest trends in business, culture, and more.



These are the 7 most hated brands in America - Elon Musk's Twitter is No. 4

Elon Musk's Tesla suffers huge hit in closely watched brand reputation poll

Axios Harris Poll: Americans move on from "defensive" health

Patagonia and Costco are ranked America's most reputable brands. Twitter, Fox, and Trump sit at the bottom.

Axios Harris Poll 100: Year of the tarnished titans

Civil rights groups warn travelers away from Florida

Disney's reputation hit by polarizing political drama

The 2023 Axios Harris Poll 100 reputation rankings

Bob Iger vs. Bob Chapek: Inside the Disney Coup

Despite their anger over high drug prices, Americans are giving pharma credit for helping contain Covid-19

Big Tech legislation is coming down to the wire. Will Americans care if it doesn't get passed?

MM+M Podcast: 7.5.22: Pharma's reputation is setting into a 'new normal'

How Brands Should Navigate the Minefield of Political Pitfalls This Summer

Health brands' reputations rise after pandemic

The brands that transcend politics

Axios Harris Poll 100: Retailer reputations rise

Tech firms' big trust gap

Axios Harris Poll 100: Automotive brands show resilience

Grocery brands surge in popularity

Millennials drive remote work push

Free speech debate targets big media

Axios Harris Poll 100: Friendly brands poisoned by politics

Brief 6 min Read

PATAGONIA, HONDA, MODERNA, CHICK-FIL-A, SPACEX TOP ‘AXIOS-HARRIS POLL 100’ WITH THE BEST REPUTATIONS

Position Your Brand For A Stronger Year In 2021

Clorox tops corporate reputation ranking as demand soars over COVID-19

Americans say they trust major companies like Clorox, Amazon, and Publix to keep the country going during the pandemic more than they trust the government

Health care industry tops list of most-favored amid coronavirus

The Axios Harris Poll 100 reputation rankings: The Corona companies

Axios Harris Poll 100: Corporate trust soars during the pandemic

The 2020 Axios Harris Poll 100 reputation rankings

Brief 5 min Read

Clorox, Hershey, Amazon, Publix, General Mills Top ‘AXIOS-Harris Poll 100’ With Best Reputations of Most Visible Companies

Brief

The COVID Reputational Rankings

Keep your finger on the pulse.

Subscribe to our newsletter for the latest trends in business, culture, and more.