Briefs, Case Studies, and News


Keep your finger on the pulse with the latest trends in business, culture, and more.

The Subscription Economy - How Brands Can Unlock Sustainable Revenue Streams

Millennials, Gen Z, Republicans, and Democrats agree: The economy sucks.

Harris Poll: Gen Z and millennials are ready to splurge this holiday season

Delta Air Lines scores high with American travelers, but each generation has a different favorite

The Workplace is Becoming More Political as Gen Z Comes of Age

Middle Class Americans Are Rattled by Fed's Fight Against Inflation

Hiring managers could be alienating older job applicants with automated HR tools

Most millennials and Gen Zers feel they have it a lot harder than their parents did in today's economy

The 'American Dream' has always been elusive. Is it still worth fighting for?

The Twitter Rebrand - 3 Demographic Trends Marketers Should Know

Zillennials, notorious for work-life balance demands, search for something widely desired

'They can't buy into that American Dream': How younger workers are redefining success

America embraces prenups: 50% of adults open to signing

Most Americans worry that Social Security will be drained in their lifetime. And Gen Z thinks they'll never see their investment

Gen Xers and older millennials really just want to go back in time to before the internet existed

34% of workers say they'd post how much money they make online - Gen Z and millennials are even more eager

Brief 2 min Read

PrettyLittleThing thrives through controversial ad campaigns

Millennial homeowners finally outnumber renters. But they still aren't catching up to baby boomers

Millennials are more likely than other generations to support a cap on personal wealth

Go Ahead, Fire Me: Some Workers Welcome Losing Their Jobs

The American Dream of homeownership is hanging on by a thread, and there are hardly any solutions in sight

Gen Z doesn't care as much about salary transparency as their boomer and millennial coworkers. Their cynicism is valid

No kids, no problem - millennials break from tradition and embrace being child-free

Brief 3 min Read

Would you like some goldfish with that martini?

Brief 3 min Read

Personal independence behind declining birth rates

How The Find My App Became an Accidental Friendship Fixture

The economy is changing - and so is philanthropy

Millennials are the reason you're paying sky-high prices for everything these days, investment strategist says

Gen Z, millennials feel they'll never be able to afford what they want in life

Millennials drive remote work push

Brief 3 min Read

Millennials, fire up your (Weber) grills!

Brief 1 min Read

The NFT Consumer

Brief 3 min Read

Growing up too fast? Older millennials already see themselves as middle-aged

When does middle age start? For older millennials, right now

'Don't hurry to grow up': 9 older millennials share their best advice to recent grads

Almost half of older millennials wish they'd chosen a different career path - what'd they do differently

'Crunched on both sides': Older millennials balance student loans, retirement savings and kids' college funds

Only 12% of older millennials would run for political office - far fewer than any other generation

76% of older millennials are worried about climate change - and it's impacting how they spend their money

Older millennials hae lived through 2 economic crises - and it's affecting their decisions around having kids

The oldest millennials may be turning 40, but they're still keeping up with the latest tech

Despite everything, most older millennials are content with how their lives turned out

44% of older millennials already have a chronic health condition. Here's what that means for their futures

Older millennials made it to management - now they're wondering if they even want to be the boss

Women hit their peak earning years in their 40s: What does that mean for millennials sidetracked by the pandemic?

Older millennials don't have as much wealth as their parents did at the same age, but they're catching up

More than half of older millennials with student debt say their loans weren't worth it

For many older millennials, student loan debt delayed buying homes, starting families and pursuing creative careers

Meet the middle-aged millennial: Homeowner, debt-burdened and turning 40

This is the age when it becomes embarrassing to live with your parents

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