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Briefs, Case Studies, and News
Millennials
America's youngest voters become major election liars
Millennials 'scarred from the Great Recession and COVID' are financially outperforming Gen Xers and boomers at the same age
How debt influences Gen Z and millennial career choices
Brief • 2 min Read
Unlocking the Power of Personalized Banking: Consumer Research Insights
Brief • 3 min Read
American Eagle's "Live Your Life" platform sparks enthusiasm among young shoppers
Keep your finger on the pulse with the latest trends in business, culture, and more.
CEO's politics a deal-breaker for 40% of Gen Z and millennial employees, study shows
The Great Wealth Transfer is set to be a $90 trillion disappointment - especially for millennials
Brief • 3 min Read
Target's widespread price reductions spark consumer interest
Fertility benefits are a must for attracting millennial talent, even in industries other than tech
Axios Vibes: Gen Z, millennials' spending habits fuel dependence on 'Bank of Mom and Dad'
Bank of Mom & Dad
It's a summer of playing hooky: feeling pressured not to take their earned vacation, Americans are finding a loophole
What to know about ‘quiet vacationing,’ the new work trend infuriating bosses
Your Millennial Colleagues Are 'Quiet Vacationing'
Millennials call it ‘quiet vacationing,’ but it’s really remote work gone wrong—and it’s CEOs’ worst nightmare
Why 'quiet quit' when you can 'quiet vacation'? Millennials are taking time off without telling their bosses. Gen Z has a different tactic.
Quiet vacationing: why workers are sneaking off on holiday without telling their boss
Your employees are afraid to take PTO, but a third are playing hooky from work anyway
Millennials are ‘quiet vacationing’ rather than asking their boss for PTO: ‘There’s a giant workaround culture’
Gen Z and millennials say streaming costs them too much
TikTok Ban Threat - What Gen Z, Millennials, Gen X And Boomers Really Think Of The App
Boomers are huggers, Gen Z fakes phone calls: How greetings differ across generations
'Ultrawealthy' Gen Xers are proving more resistant to returning to the office - but Gen Z and millennials are making it a priority
Meet Zillow rooms for rent: A Craigslist killer for the millennial and Gen Z set - and a symbol of the housing affordability crisis
Get ready to hear more about "pre-internet" times
The Subscription Economy - How Brands Can Unlock Sustainable Revenue Streams
Millennials, Gen Z, Republicans, and Democrats agree: The economy sucks.
Harris Poll: Gen Z and millennials are ready to splurge this holiday season
Delta Air Lines scores high with American travelers, but each generation has a different favorite
The Workplace is Becoming More Political as Gen Z Comes of Age
Middle Class Americans Are Rattled by Fed's Fight Against Inflation
Hiring managers could be alienating older job applicants with automated HR tools
Most millennials and Gen Zers feel they have it a lot harder than their parents did in today's economy
The 'American Dream' has always been elusive. Is it still worth fighting for?
The Twitter Rebrand - 3 Demographic Trends Marketers Should Know
Zillennials, notorious for work-life balance demands, search for something widely desired
'They can't buy into that American Dream': How younger workers are redefining success
America embraces prenups: 50% of adults open to signing
Most Americans worry that Social Security will be drained in their lifetime. And Gen Z thinks they'll never see their investment
Gen Xers and older millennials really just want to go back in time to before the internet existed
34% of workers say they'd post how much money they make online - Gen Z and millennials are even more eager
Brief • 2 min Read
PrettyLittleThing thrives through controversial ad campaigns
Millennial homeowners finally outnumber renters. But they still aren't catching up to baby boomers
Millennials are more likely than other generations to support a cap on personal wealth
Go Ahead, Fire Me: Some Workers Welcome Losing Their Jobs
The American Dream of homeownership is hanging on by a thread, and there are hardly any solutions in sight
Gen Z doesn't care as much about salary transparency as their boomer and millennial coworkers. Their cynicism is valid
No kids, no problem - millennials break from tradition and embrace being child-free
Brief • 3 min Read
Would you like some goldfish with that martini?
Brief • 3 min Read
Personal independence behind declining birth rates
How The Find My App Became an Accidental Friendship Fixture
The economy is changing - and so is philanthropy
Millennials are the reason you're paying sky-high prices for everything these days, investment strategist says
Gen Z, millennials feel they'll never be able to afford what they want in life
Millennials drive remote work push
Brief • 3 min Read
Millennials, fire up your (Weber) grills!
Brief • 1 min Read
The NFT Consumer
Brief • 3 min Read
Growing up too fast? Older millennials already see themselves as middle-aged
When does middle age start? For older millennials, right now
'Don't hurry to grow up': 9 older millennials share their best advice to recent grads
Almost half of older millennials wish they'd chosen a different career path - what'd they do differently
'Crunched on both sides': Older millennials balance student loans, retirement savings and kids' college funds
Only 12% of older millennials would run for political office - far fewer than any other generation
76% of older millennials are worried about climate change - and it's impacting how they spend their money
Older millennials hae lived through 2 economic crises - and it's affecting their decisions around having kids
The oldest millennials may be turning 40, but they're still keeping up with the latest tech
Despite everything, most older millennials are content with how their lives turned out
44% of older millennials already have a chronic health condition. Here's what that means for their futures
Older millennials made it to management - now they're wondering if they even want to be the boss
Women hit their peak earning years in their 40s: What does that mean for millennials sidetracked by the pandemic?
Older millennials don't have as much wealth as their parents did at the same age, but they're catching up
More than half of older millennials with student debt say their loans weren't worth it
For many older millennials, student loan debt delayed buying homes, starting families and pursuing creative careers
Meet the middle-aged millennial: Homeowner, debt-burdened and turning 40