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Briefs, Case Studies, and News
Holidays
Limited-Time Fall Marketing - What Consumers Expect From Brands
"Quiet Vacationing" is the new holiday trend at work
Exclusive data: Holiday shoppers are looking for a bigger variety of gifts for more people in more places
All Gen Z Wants For Christmas Is Live Event Tickets
Americans say they'll tip generously this holiday season
Keep your finger on the pulse with the latest trends in business, culture, and more.
The numbers don't lie: Americans are right to feel thankful this time of year
Harris Poll: Gen Z and millennials are ready to splurge this holiday season
How long is too long to leave up holiday decorations? What Americans really think about those St. Patrick's skeletons.
Brief • 3 min Read
Coca-Cola Advertising Sparks Some Holiday Magic
What Memorable Things Did You Learn in 2022?
Nostalgia is a great holiday gift for yourself, others
Sometimes the best gift is letting employees avoid the holidays
Brief • 4 min Read
Americans yearn for tradition—old and new—this holiday season
Digital or mail? Here's how Americans prefer to send their holiday and Christmas cards
Holiday Shopping 2022 - How Retail Brands Can Keep Black Friday Momentum Going
Americans Cut Back on Spending With Inflation Hitting Holidays
Is this the future of Christmas trees?
Americans prefer to hit the road than buy a lot of stuff this holiday season
COVID-19 Is Still Upending Holiday Plans - and Inspiring Some Families to Make New Ones
Most Consumers Want To See Festive, Not Deal-Driven, Holiday Ads
How Marketers Can Win This Holiday Season
Brief • 1 min Read
The Harris Poll x Smile Train: What Makes Us Smile?
Labor Day Sales - How Brands Can Cash In On The Shopping Spree
Young Consumers Poised to Make Their Memorial Day Spending Mark
Consumers May Already Be Tired of Holiday Marketing, Poll Shows
Here's How The CDC Says You Should Celebrate Holidays This Year
Half Of Vaccinated Americans Might Not Spend The Holidays With Unvaccinated Family And Friends, Poll Finds
Roku survey says streaming ads will play a big role in holiday shopping
Brief • 3 min Read
Mother's Day Campaigns Must Adapt to a Post-Pandemic World
Men Aren't Planning to Socially Distance This Holiday Season. The Results Could Be Devastating
Poll: At Least A Quarter Of Americans Won't Follow CDC's Thanksgiving Guidelines
Ad-Supported Streamers Are Seeing Their Biggest Holiday Advertising Boost Ever
25-30% of Americans say they'll ignore Thanksgiving warning
16 ways to throw together a smaller, no-fuss Thanksgiving dinner at the last minute
Butterball's Turkey Talk-Line Is Ready for an Unusual Thanksgiving
Black-Owned Businesses Hope The Summer Boom Doesn't Fade
Case Study • 2 min Read
2020 Holiday Shopping Report
More than half of US consumers expect to spend as much as or more than they did in the past holiday seasons
COVID-19 Pandemic Could Scare Off Halloween Trick-or-Treaters
Should Juneteenth be an official holiday? Two-thirds of Americans surveyed by Harris Poll think so
Majority of Americans want Juneteenth to become a work holiday
Poll: Record-Shattering 95% Of Americans Will Stay Home For Memorial Day This Year
Case Study • 4 min Read
Instacart Reveals America’s Ideal At-Home Valentine’s Day Dinner