Briefs, Case Studies, and News

Brands



Keep your finger on the pulse with the latest trends in business, culture, and more.



20 Brands Catching Baby Boomers' Attention Right Now

Brands think 30 seconds during the Super Bowl is worth $7 million

20 Brands Catching Gen Z's Attention Right Now

Why Non-Alcoholic Beverages Can Be A Growth Category For Brands

Super Bowl Ads - What Viewers Want And Don't Want In 2024 Commercials

11 Dry January Marketing Campaigns And Products As Non-Alcoholic Beverages See Growth

Corporate Crises - and Reputational Recovery - Have Changed

Brief 3 min Read

Fuel for on the go: Nature Valley gains momentum with young consumers

Loyalty Programs Are Hot - 3 Ways Brands Can Grow Customers And Their Bottom Line

Delta Air Lines scores high with American travelers, but each generation has a different favorite

20 Brands Catching Gen Z's Attention Right Now

Fall Fashion Marketing - How Consumers Prioritize Price And Quality Over Social Responsibility

3 Ways To Maximize Your Organization's Ongoing Impact

20 Brands Catching Gen Z's Attention Right Now

Gen Z Loves Powers Converse Sales Gains

Summer Travel 2023 - Why Brands Have Little Influence On Americans' Plans

Corporate America's commitment to Pride Month under scrutiny

Brands benefit from having strong corporate cultures, Axios Harris 100 Poll finds

These are the 7 most hated brands in America - Elon Musk's Twitter is No. 4

Fact vs. Fiction: Debunking OTC Medication Myths

Labor Day Sales - How Brands Can Cash In On The Shopping Spree

Brief 3 min Read

Where is the Secondhand Clothing Market Headed?

Brief 5 min Read

"The Future Majority" and How it will Reshape Brand Loyalty

Brief 1 min Read

Super Bowl 2022 Ads Bring the Laughter

Brief 3 min Read

Advertising Freshmen See Returns on their Pricey Investments

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Amazon Alexa

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Avocados From Mexico

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Cheetos & Doritos

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Kia

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Lay's

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Crypto.com

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: T-Mobile

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: BMW

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Bud Light Hard

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Sam's Club

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Amazon Prime Video

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Rocket Mortgage

Brief 2 min Read

Cryptocurrencies Enter the Super Bowl Advertising Fray

Brief 3 min Read

Are Americans pumped for Super Bowl LVI? …Or for the ads?

The biggest rebrands of the decade have this visionary designer in common

2021 Axios Harris Poll: "A good year for sciene" in brand reputations

Brief 6 min Read

PATAGONIA, HONDA, MODERNA, CHICK-FIL-A, SPACEX TOP ‘AXIOS-HARRIS POLL 100’ WITH THE BEST REPUTATIONS

A divided nation flocks to partisan brands

Axios-Harris Poll 100: Pfizer, Moderna reputations soar post-vaccine

3 Ways Brands Can Build Trust for the Post-COVID World

As Domino's Noid Returns, There's an Appetite for More Brand Mascots

How Brands and Agencies Are Navigating Relationships During - and Coming Out of - the Pandemic

No More Taboos: Why Brands are Telling the Unvarnished Truth About Bodily Functions

Brief 3 min Read

The Harris Poll Announces This Year’s Brands of the Year

The Harris Poll’s 33rd annual EquiTrend Study reveals the strongest brands across the media, travel, financial, automotive, entertainment, retail, restaurant, technology, household, and nonprofit industries, based on consumer response.

Brief 2 min Read

Marketing Needs New Tools, ASAP:

Introducing the Ad Sustainability Awareness Platform (ASAP)

Should Brands Be Encouraging Covid-19 Vaccinations? Most Consumers Think Yes

Brief 4 min Read

Consumers Expect Brands to Play a Key Role in Economic and Social Recovery, According to Brownstein Report

Agency Identifies 4 Key Drivers to Brand Longevity in National Harris Poll Survey

Opinion: How Brands Can Reach the Three Emerging Post-Lockdown Consumer Groups

Brand Endorsement Potential of Meghan Markle and Prince Harry Revealed in New Poll

Spring is the New Christmas as Brands Prep for the Return of Roaring '20s Consumerism

Opinion: It's Time for Major Brands to Come Off the Bench and Get Back in the Game

Brief 4 min Read

Americans Divided on Controversial Brand Name Changes

Aunt Jemima recently announced that the brand's name would be changed to Pearl Milling Company.

Aunt Jemima's Name Change Gains Wide Awareness But Questionable Impact on Sales, According to New Poll

Trust, Misinformation And Why Brands Need To Be More Careful Than Ever

Opinion: If Facebook Doesn't Move Fast, It May Break Its Most Valuable Asset - Its Brand

Brands Want to Replace Racial Stereotypes on Packages. Not All Customers Agree

Keep your finger on the pulse.

Subscribe to our newsletter for the latest trends in business, culture, and more.