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Briefs, Case Studies, and News
Brands
Keep your finger on the pulse with the latest trends in business, culture, and more.
More companies viewed as liberal as public sentiment shifts
The 2024 Axios Harris Poll 100 reputation rankings
1 big thing: Corporate red wave
The 2024 Axios Harris Poll 100
20 Brands Catching Baby Boomers' Attention Right Now
20 Brands Catching Gen Z's Attention Right Now
Fitness And Exercise - How Brands Can Engage Workout-Obsessed Consumers
20 Brands Catching Baby Boomers' Attention Right Now
Brands think 30 seconds during the Super Bowl is worth $7 million
20 Brands Catching Gen Z's Attention Right Now
Why Non-Alcoholic Beverages Can Be A Growth Category For Brands
Super Bowl Ads - What Viewers Want And Don't Want In 2024 Commercials
11 Dry January Marketing Campaigns And Products As Non-Alcoholic Beverages See Growth
Corporate Crises - and Reputational Recovery - Have Changed
Brief • 3 min Read
Fuel for on the go: Nature Valley gains momentum with young consumers
Loyalty Programs Are Hot - 3 Ways Brands Can Grow Customers And Their Bottom Line
Delta Air Lines scores high with American travelers, but each generation has a different favorite
20 Brands Catching Gen Z's Attention Right Now
Fall Fashion Marketing - How Consumers Prioritize Price And Quality Over Social Responsibility
3 Ways To Maximize Your Organization's Ongoing Impact
20 Brands Catching Gen Z's Attention Right Now
Gen Z Loves Powers Converse Sales Gains
Summer Travel 2023 - Why Brands Have Little Influence On Americans' Plans
Corporate America's commitment to Pride Month under scrutiny
Brands benefit from having strong corporate cultures, Axios Harris 100 Poll finds
These are the 7 most hated brands in America - Elon Musk's Twitter is No. 4
Fact vs. Fiction: Debunking OTC Medication Myths
Labor Day Sales - How Brands Can Cash In On The Shopping Spree
Brief • 3 min Read
Where is the Secondhand Clothing Market Headed?
Brief • 5 min Read
"The Future Majority" and How it will Reshape Brand Loyalty
Brief • 1 min Read
Super Bowl 2022 Ads Bring the Laughter
Brief • 3 min Read
Advertising Freshmen See Returns on their Pricey Investments
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Amazon Alexa
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Avocados From Mexico
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Cheetos & Doritos
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Kia
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Lay's
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Crypto.com
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: T-Mobile
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: BMW
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Bud Light Hard
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Sam's Club
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Amazon Prime Video
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Rocket Mortgage
Brief • 2 min Read
Cryptocurrencies Enter the Super Bowl Advertising Fray
Brief • 3 min Read
Are Americans pumped for Super Bowl LVI? …Or for the ads?
The biggest rebrands of the decade have this visionary designer in common
2021 Axios Harris Poll: "A good year for sciene" in brand reputations
Brief • 6 min Read
PATAGONIA, HONDA, MODERNA, CHICK-FIL-A, SPACEX TOP ‘AXIOS-HARRIS POLL 100’ WITH THE BEST REPUTATIONS
A divided nation flocks to partisan brands
Axios-Harris Poll 100: Pfizer, Moderna reputations soar post-vaccine
3 Ways Brands Can Build Trust for the Post-COVID World
As Domino's Noid Returns, There's an Appetite for More Brand Mascots
How Brands and Agencies Are Navigating Relationships During - and Coming Out of - the Pandemic
No More Taboos: Why Brands are Telling the Unvarnished Truth About Bodily Functions
Brief • 3 min Read
The Harris Poll Announces This Year’s Brands of the Year
The Harris Poll’s 33rd annual EquiTrend Study reveals the strongest brands across the media, travel, financial, automotive, entertainment, retail, restaurant, technology, household, and nonprofit industries, based on consumer response.
Brief • 2 min Read
Marketing Needs New Tools, ASAP:
Introducing the Ad Sustainability Awareness Platform (ASAP)
Should Brands Be Encouraging Covid-19 Vaccinations? Most Consumers Think Yes
Brief • 4 min Read
Consumers Expect Brands to Play a Key Role in Economic and Social Recovery, According to Brownstein Report
Agency Identifies 4 Key Drivers to Brand Longevity in National Harris Poll Survey
Opinion: How Brands Can Reach the Three Emerging Post-Lockdown Consumer Groups
Brand Endorsement Potential of Meghan Markle and Prince Harry Revealed in New Poll
Spring is the New Christmas as Brands Prep for the Return of Roaring '20s Consumerism
Opinion: It's Time for Major Brands to Come Off the Bench and Get Back in the Game
Brief • 4 min Read
Americans Divided on Controversial Brand Name Changes
Aunt Jemima recently announced that the brand's name would be changed to Pearl Milling Company.
Aunt Jemima's Name Change Gains Wide Awareness But Questionable Impact on Sales, According to New Poll
Trust, Misinformation And Why Brands Need To Be More Careful Than Ever
Opinion: If Facebook Doesn't Move Fast, It May Break Its Most Valuable Asset - Its Brand