Brief •
Keep your finger on the pulse.
Subscribe to our newsletter for the latest trends in business, culture, and more.
Briefs, Case Studies, and News
Ad Age
Many Shoppers Plan to Spend More on Amazon Prime Day
Brief • 3 min Read
Amazon Prime Day Kicks Off Holiday Shopping Season for Prime Members
Orangetheory Backs Female Athletes After NCAA Falters and SurveyMonkey Rebrands: Trending
Brief • 2 min Read
In-Store Food Samples Poised For a Comeback
How the Return of In-Store Sampling is Going Over with Consumers
Keep your finger on the pulse with the latest trends in business, culture, and more.
Banks Like Citi and Chase Get a Digital Makeover as Branches Disappear
Brief • 3 min Read
Brick-and-Mortar Banks Still Play Critical Role in Post-Pandemic America
Brief •
Upfronts 2021: Ad-Heavy Streaming Experiences Make Viewers Tune Out for Good
Viewers are Underwhelmed by Shoppable Ads, Even as Networks Tout Them According to New Poll
TikTok Tactics: What to Know About Reaching Audiences on the Social Media Platform
What Consumers Think of New Mother's Day Marketing Tactics, Including Opt-Out Options
3 Ways Brands Can Build Trust for the Post-COVID World
Apple iOS 14.5 Users Might Be More Amenable To Being Tracked By Brands: Ad Age-Harris Poll
Brief •
The Return of the Noid: Domino's Brings Back '80s-Era Mascot
As Domino's Noid Returns, There's an Appetite for More Brand Mascots
How VW's Polarizing 'Voltzwagen' Prank Went Over with Everday Consumers
Brief •
April Fools: Volkswagen's 'Voltswagen' Announcement Sees Mixed Results
No More Taboos: Why Brands are Telling the Unvarnished Truth About Bodily Functions
Addressing Consumers Across a New Customer Journey
Marketing Jobs Report Highest Level of Worker Discrimination, According to New Poll
Brief • 11 min Read
A State of Inequity: Employees of color feel unsafe, unheard, and undervalued
As companies try to implement diversity and inclusion initiatives, employees of color continue to struggle with systemic challenges while fighting for equitable treatment and access to opportunity.
Opinion: How Brands Can Reach the Three Emerging Post-Lockdown Consumer Groups
Brief • 2 min Read
Staying Power: An Endorsement By Meghan Markle and Prince Harry Sways Young Americans and Royal Watchers
It's a modern, American version of the royal warrant: Future streaming content from the Duke and Duchess of Sussex may resonate best with consumers aged 18-34 and those who watched Sunday’s interview.
Brand Endorsement Potential of Meghan Markle and Prince Harry Revealed in New Poll
Beyond California, Wine Marketers Need to Think Local and Work Together
Rise of Buy Now, Pay Later Brands Sparks New Lending Industry Marketing Battle
Brief • 2 min Read
Wine Country: Americans Open Up to Trying Wines from Other States
Although partial to California wines, American wine drinkers are looking at regions outside Napa Valley for new wines to try.
Brief • 2 min Read
Buying Now, Paying Later: The Online Shoppers Driving One of Retail’s Biggest Trends
Use of pay by installment services among online shoppers has increased over the last two years.
How Creativity is Fueling Food Delivery Brand Battles Through the Pandemic and Beyond
Spring is the New Christmas as Brands Prep for the Return of Roaring '20s Consumerism
Brief • 2 min Read
Tonight, I’ll Be Eating: Weekly food delivery app usage doubles one year into pandemic
Brief • 3 min Read
Keeping it real? Americans warm up to breastfeeding ads, stay squeamish on feminine hygiene
Brief • 2 min Read
Springing Back to Normal? Planned Spending Signals Cautious Optimism Amid Vaccine Rollout
More Americans plan to embrace non-essential spending for items like apparel and fast food this coming spring.
Brief • 2 min Read
McDonald’s vs. Burger King: Which new packaging wins out with consumers?
Brief • 2 min Read
McDonald’s vs. Burger King: Which new packaging wins out with consumers?
Burger King's new look edges out McDonald's, new poll shows
Opinion: It's Time for Major Brands to Come Off the Bench and Get Back in the Game
Brief • 4 min Read
Americans Divided on Controversial Brand Name Changes
Aunt Jemima recently announced that the brand's name would be changed to Pearl Milling Company.
Aunt Jemima's Name Change Gains Wide Awareness But Questionable Impact on Sales, According to New Poll
What Springsteen's DWI Arrest Means for Jeep's Marketing
Americans Are Noticing More Out-Of-Home Ads Since The Lockdowns, Study Finds
Trending: The week's biggest moves, hits and misses
8 Biggest Takeaways From Ad Age's 2020 Small Agency Conference
Brief • 1 min Read
Small Agency Conference: The Results are In
Masks, Gloves and Disinfectants Top Back-To-School Shopping Lists
Opinion: If Facebook Doesn't Move Fast, It May Break Its Most Valuable Asset - Its Brand
Brands Want to Replace Racial Stereotypes on Packages. Not All Customers Agree
Ad Age and The Harris Poll Announce Partnership for Exclusive Polling