Will Johnson


Will Johnson is the CEO of The Harris Poll, one of the world’s leading public opinion, market research, and strategy firms. 

About Will

Before joining The Harris Poll as CEO in May 2017, Will served as President of BAV Consulting, a Young & Rubicam Group Company. He also worked as Chief Strategist for BrandAsset Valuator, the world’s largest study of brands and model of consumer/brand behavior.

Will holds a Master of Business Administration degree from Northwestern’s Kellogg School of Management. He graduated magna cum laude from Lafayette College with a B.A. in political science and government in 2001. Will is also a member of the Young Presidents’ Organization (YPO), a community of more than 30,000 executive leaders worldwide.

“Hard data. Human truths. These phrases make The Harris Poll what we are. Grounded in trusted data, we illuminate societal realities that help leaders forge a better tomorrow.” – Will Johnson, CEO of The Harris Poll

A thought leader, Will is a frequent contributor to Ad Age, Chicago Tribune, Sports Illustrated, Harvard Business Review, The Washington Post, among others. He presented at the World Economic Forum in 2016, releasing “Best Countries” a rating of eighty nations against twenty-thousand elites, business people, and citizens in partnership with U.S. News & World Report and The Wharton School.

Will currently lives in Chicago with his wife and children. He is a member of The Economic Club of Chicago and serves on the Board of Directors for Tutoring Chicago. 


  • Integrated Marketing
  • Strategy
  • Consumer Insight
  • Digital Strategy


Kellog School of Management

Lafayette College

Prior Experience

BAV Consulting

Young & Rubicam
SVP, Director


Will Johnson CEO of Harris Poll
Thought Leadership

Will is a frequent contributor to top publications such as Ad Age, Chicago Tribune, Sports Illustrated, Harvard Business Review, The Washington Post, among others.

Featured In

Learn more about The Harris Poll CEO Will Johnson through his articles and where he devotes his personal time. Find Will’s thought leadership pieces at AdAge, PRWeek, and TIME. Within these leading publications, Will speaks about key issues influencing our workplace, social, economic, and political spaces.

We invite you to read about Will’s work as a board member with the non-profit Tutoring Chicago. Tutoring Chicago brings educational aid through one-on-one tutoring opportunities to Chicago’s disadvantaged students.

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