Download to learn more about current consumer trends in the entertainment industry across paid subscriptions and radio. Get inside the head of America’s sportsbook enthusiasts with a top 20 list of brands that over-index with sports bettors.
Entertainment preferences are as varied and unique as people. This month, we are taking a quick look at several popular forms of entertainment using data from recent Harris Poll surveys and QuestBrand data. This report is intended to give you a peek into the world of entertainment in January 2024.
The snapshot dives into the world of radio and the decline of paid publications. We close by evaluating Taylor Swift’s impact on the NFL brand, and our first over-index report. This month we list 20 brands that over-index with sports bettors. Our goal is to provide brands with the necessary information to understand today’s consumers
A data-driven look into the world of sports and entertainment.
Consumers’ entertainment preferences change over time. Take a look back at the state of entertainment and sports in years past. In these reports, you’ll see what US adults think about purchasing tickets for live events, their interest in virtual events, what factors attract moviegoers to theaters, and much more!
We measure consumer sentiment towards key trends including the live event ticket purchasing process, the factors attracting moviegoers to theaters, and Gen Z’s enthusiasm for the NHL.
We examine current trends in sports, events, and streaming, and predict how these options will evolve in in the months ahead.
Entertainment Insights
Brief • 3 min Read
Brief • 3 min Read
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