The holiday season is retailers’ Super Bowl. As we pull out our roasting pan and dust off beloved decorations, we decided to dive into key consumer holiday trends using data from recent Harris Poll surveys and QuestBrand data. The report is intended to provide a glimpse into the world of retail as of November 2024.
The snapshot explores Americans’ shipping preferences and holiday shopping habits. We close with our monthly over-index report – listing retail brands that over-index with US adults in each region of the country. Our goal is to provide companies with the information needed to capitalize on the holiday season.