How do Americans decide what foods to buy, and how to get meals on the table? This month, we are using data from a recent Harris Poll survey and QuestBrand data to examine consumers’ eating and drinking habits. This report is intended to provide a glimpse into the world of food and drink trends as of January 2025.
The snapshot looks at Americans’ meal delivery subscription habits and healthy eating goals. We close with an over-index report, listing 10 food & beverage brands that over-index with US adults within each region of the country. This indicates that these brands resonate more with consumers in that region than the general population.