What and how are Americans choosing what to bring to the table? This month, we are using data from a recent Harris Poll survey and QuestBrand data to examine consumers’ eating and drinking habits. This report is intended to provide a glimpse into the world of food and drink trends as of July 2024.
The snapshot takes a deep dive into Americans’ breakfast preferences and thoughts about organic food. We close with an over-index report, listing 10 food and beverage brands that overindex with each generation of US adults. This indicates that these brands resonate more with that age group than the general population.