The Story Wave 40

1: Cryptocurrency: An Industry Snapshot

Our recent report on the state of cryptocurrency explores Americans’ thoughts about crypto investing. We also examine the impact of the SEC’s decision to approve the listing and trading of spot bitcoin ETFs on consumers’ trust in bitcoin. A few key takeaways include:

• What is crypto?: More than half (57%) of young adults (ages 18-34), and a full 84% of older adults (ages 55+) agree that they do not understand cryptocurrency.
• Who is investing?: The most active current crypto investors include men (27%) (15% women), people of color (25%) (18% white), and mid-aged adults (ages 35-54) (30%) (9% older adults).
• Be crypto-curious: Of those who have invested in crypto, curiosity about cryptocurrency (43%) was the primary reason they decided to invest.
• But is it safe?: Eight-in-10 US adults (83%) agree that cryptocurrencies are a risky investment.

Over-Index Report: Our over-index report uses data from QuestBrand to list 20 non-financial services brands that over-index with crypto investors. See below for a sample of the brands that made the list:

Download the report for the full story.

2: ChatGPT Consideration Is Highest Among Minority Groups

Since its launch in 2022, millions of Americans have experimented with OpenAI’s ChatGPT. In early 2023, ChatGPT was declared the “fastest growing app of all time;” it acquired 100 million monthly users in just two months. Predictably, younger Americans have used ChatGPT at higher rates than older Americans. More interestingly, we have seen disparate use across racial groups.

• Minority groups – Asian, Black, and Hispanic Americans, have used ChatGPT at higher rates than White Americans.
• In addition to varying interest levels in using ChatGPT, racial groups ascribe different attributes to the ChatGPT brand. See the chart below for a closer look at how Americans from different racial backgrounds describe the popular chatbot.

• While using different adjectives to describe a brand may not seem monumental, these differences reflect the brand's perceived value proposition. This brand perception translates into consumers' interest in using or promoting a brand.

Read the full brand story for more insights on consumers' different perceptions of ChatGPT.

3: Burned Out And Checked Out? You Aren't Alone - The Grossman Group-Harris Poll

A recent Harris Poll conducted on behalf of The Grossman Group, explores how American employees are feeling in the workplace, and the key drivers causing these emotions. Check out a few key findings below, then read the full report:

• Burnout is prevalent: 76% of employees, and 63% of managers, say that they are burned out or ambivalent in their current position.
• Perception doesn't align with reality: 89% of managers think their employees are thriving. In reality, less than a quarter (24%) of employees say they are thriving in their current position.
• Mental exhaustion: More than half (58%) of burned-out employees and managers strongly agree that they are mentally exhausted.
• How can more employees thrive?: Employees report that the following can lead to thriving - a manager invested in their success (61%), an empathetic manager (57%), and approachable senior leadership (53%).

Takeaway: "These findings are a wake-up call. Clearly, employees are not okay and yet that's often not recognized by senior leadership or the frontline leaders whose job it is to support and engage their teams." - David Grossman, Founder and CEO of The Grossman Group