This data reflects insights gathered from a series of research studies focused on how SMB owners are faring during the COVID pandemic. The Harris Poll teamed with TriNet, a comprehensive HR Solutions provider for SMBs. These initiatives focus on the state of SMB beyond TriNet’s own customer base and provides an insightful narrative as to how SMBs have coped and adapted during these challenging months.

According to a survey fielded April 23 – 26,  63% of SMBs believe the pandemic has revealed some aspects of their current HR capabilities as lacking. This has led to 71% of SMB leaders making, or plan to make, HR changes which include:

  • 48% are making a concentrated effort to enhance staff morale
  • 42% are ramping up employee health and safety programs
  • 65% of these SMB leaders planned or implemented changes to optimize HR capabilities, including reorganization of the company structure, changing to outsourced HR functionality/PEO, providing additional training/education for HR talent, and hiring/contracting additional HR talent



For this research, TriNet teamed with The Harris Poll to conduct a series of ten online surveys from April 3 to May 8 among small business leaders in U.S. companies with 5 to 249 employees. Between 150-200 responses were collected for each of the ten waves. Business leaders were qualified as either owners/partners or C-level executives.

View the complete whitepaper.


Amber Broughton

Managing Director

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