Lulus Testimonial

QuestBrand has been a great addition to our marketing toolkit. It’s intuitive and very easy to derive value from each of the modules.

“QuestBrand is a novel platform and we’re using it to more effectively measure consumer sentiment around the Lulus brand and to better understand the competitive landscape.”

QuestBrand is a novel platform and we’re using it to more effectively measure consumer sentiment around the Lulus brand and to better understand the competitive landscape. We’ve found the emotional attributes attached to our brand quite insightful – it has offered us a way to see Lulus through the eyes of our end-consumer. We’ve leaned into the attributes that we’ve taken from QuestBrand and have used them in our marketing messaging.  We’re continuing to find new ways to activate this data to develop differentiation in the marketplace.

Our marketing team has been able to use the data to better understand our customer demographics – we’re starting to see where there are areas to grow and to identify new media buying strategies.

The Harris team is available when we need them – they quickly help with any questions and have ensured we had a successful experience with the platform so far.  We’re also appreciative that the team continues to offer new enhancements and integrations to the tool to better support our needs.

Matthew Duch

Vice President of Growth, Marketing