Brief • 1 min Read
We recently launched a new brand identity, and it was imperative for us to be able to measure the impact of our new positioning as well as ongoing marketing initiatives – in real time.
“Having access to QuestBrand’s always on insights has been invaluable.”
Having access to QuestBrand’s always on insights has been invaluable. It has allowed us to better understand the return on our brand spend and to segment key customer populations by the demographic, psychographic and behavioral elements that matter most. Further, it gives us a sense for how we’re stacking up against our competitors. I’ve found the UX to be clean and easy to use and I’ve appreciated the responsiveness of the QuestBrand team.
Liana M. Douillet Guzmán
Chief Marketing Officer
Subscribe for more Insights
Subscribe to our newsletter for the latest trends in business, politics, culture, and more.
Subscribe for more Insights
Subscribe to our newsletter for the latest trends in business, politics, culture, and more.
Related Content