TikTok Gives Chili’s A Sales Boost

Popular Triple Dripper appetizer went viral in 2024.

Using data from QuestBrand, we show how viral social media trends can have real business implications. Chili’s Triple Dipper starter took off on TikTok in 2024, resulting in significant sales growth at a time when many chains were struggling to attract customers. Download the case study to see how Chili’s successfully leaned into this online fame.

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Catherine Edwards

Senior Marketing and Content Strategist

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