Brief • 2 min Read
Our team has been conducting polling in Canada tapping into the hearts and minds of Canadians and tracking Canadian market trends for over 15 years.
From regional variations to cultural influences, we ensure that we bring our local knowledge to help you uncover the Hidden Truths to propel your brand forward with a Canadian lens.
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Following the race for President
As the Democratic convention starts, most Canadians are following the race for the US presidency but, to them, the outcome is far from clear.
Cabinet Shuffling
With speculation swirling that Prime Minister Justin Trudeau may soon shuffle his Cabinet, it appears the move in and of itself won’t have much political sway nor name recognition help for his ministers.
Less struggle but more defaults
While less Canadians say they’re struggling to make ends meet, more admit to being worse off financially than last month and prone to loan payment default, especially if young and lower income.
August Canadian Maru Household Outlook Index
This month’s Index is at the highest level achieved since December 2022 and is up five points since October 2023.
July Canadian Maru Household Outlook Index
The July 2024 Canadian Maru Household Outlook Index (MHOI) is at 86, up one point from 85 last month, due to feelings of financial improvement primarily among the youngest Canadians.
June Happiness@Work Index
The Happiness@Work Index Score is up this month to 6.7/10 (+0.1)—but the increased cost of living is having a negative impact on worker summer vacation plans.
Canadians split on UN resolution
While Canadians split on having the government support the UN resolution to upgrade Palestine’s membership, a majority say the Trudeau government has been fairly neutral during the war.
Steadfast prospective homeowners
Despite an ever-evolving home-buying market, a majority of prospective homeowners are feeling hopeful that they’ll be able to purchase a home in the next five years.
May worker happiness index
The Happiness@Work Index Score is down, wiping out last month’s gains and reverting to the earlier March measures.
Mental health travel
Canadians claim that travelling improves their mental health, makes them feel more connected to themselves and the world—and, heck, even the act of booking travel in and of itself increases their happiness.
Canada’s Most Respected Life Insurance Company 2024
Blue Cross Life Insurance Company of Canada has extended its reign to three consecutive years by being chosen as Canada’s Most Respected Life Insurance Company 2024.
Compassionate Canadians
Despite almost all Canadians claiming to be compassionate about others, less than four-in-10 undertook that action in the past year.
Falling prey to financial scams
Newcomers to Canada are more vigilant about preventing financial fraud than established Canadians—and it’s not unwarranted as they’re also more targeted for scams.
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