Taco Bell Case Study

A Reputation For Value

Taco Bell’s Affordability Wins Out With Lower-Income Consumers

“Fast-food” has long been synonymous with “affordable food,” but recent inflationary pressures have shifted this perception. However, Taco Bell’s reputation for affordability has helped them maintain popularity with lower-income US adults. 

Using data from QuestBrand, we examined how Taco Bell’s strong brand reputation helped them attract customers as discretionary spending decreased. Download our case study to learn more!