We surveyed 1,110 adults in the U.S. to explore their attitudes and perspectives on workplace, relationship with brands, living environment, advocacy on rights, as well as their social life and relationship with the community.
LGBTQIA+ & Work
This report examines intricacies related to the workplace, including the number of queer people that openly embrace their LGBTQIA+ identity, workplace inclusiveness related to policies, benefits, and resources, as well as a deeper examination of Pride Month efforts.
LGBTQIA+ & Brands
This report focuses on brand expectations, including what makes a brand an authentic LGBTQIA+ ally, as opposed to being performative, examining brand loyalty, how queer community learns about brands, as well as identifying opportunities to feature more inclusive marketing.
LGBTQIA+ & Advocacy
This report explores the LGBTQIA+ community’s perspectives on advocacy, encompassing aspects such as activism, political engagement, concerns regarding current rights and pending legislation, as well as their views on the future direction of the community’s rights.
LGBTQIA+ & Social
This report dissects the social fabric within the LGBTQIA+ community, examining the pivotal role played by the concept of “chosen family.” It delves into the significance of LGBTQIA+ community centers as vital hubs of connection and support. Furthermore, this report explores the profound importance of interpersonal relationships within the community, illuminating the various avenues and spaces where LGBTQIA+ individuals forge meaningful connections.
LGBTQIA+ & Housing
This report examines the living dynamics within the LGBTQIA+ community, delving into the intricate motivations guiding the residential choices of queer individuals. It dissects the complex relationship between financial factors and housing decisions, while also shedding light on the profound influence of community dynamics.
Get in Touch
Learn how our services can transform your brand and marketing strategy.
