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Briefs, Case Studies, and News
Big Tech
CrowdStrike strikes out on communications following global outage
How Google is harnessing AI to manage talent and cut costs - and what it means for consumers
TikTok Ban Threat - What Gen Z, Millennials, Gen X And Boomers Really Think Of The App
Marketing VR - 3 Virtual Reality Trends Brands Should Know About As It Gains Popularity
AI and more drive soaring US technophobia - Congress, corporations must act
Keep your finger on the pulse with the latest trends in business, culture, and more.
The Twitter Rebrand - 3 Demographic Trends Marketers Should Know
How Gen Z Envisions AI Improving E-Commerce
Twitter Users Don't Want To Call It X - Inside The Platform's Marketing Challenge
America's generational divide doesn't apply to technology. Gen Zers and boomers share the same techno-optimism-and nostalgia
81% of Americans unaware digital health apps can sell personal data
Brief • 3 min Read
Millennials lead American optimism for the future
Google's CSO Kate Brandt on How AI Can Accelerate Climate Action
I used ChatGPT to write a cover letter and pretty much fooled 3 experts - and an A.I. content detector
AI Is the Nuclear Bomb of the 21st Century | Opinion
No matter how much we hate it, email refuses to die. A.I. might resuscitate the 50-year-old technology and make it smarter
How Adobe plans to help you spot a deepfake
Some workers are worried that ChatGPT will replace their jobs. They might be right
POV: Improving workplace diversity with AI is a tough balancing act
Go Ahead, Fire Me: Some Workers Welcome Losing Their Jobs
Generative AI - How Marketers Should Navigate Consumer Distrust
AI Tools Raise Safety Concerns For Most Consumers
Twitter and TikTok get all the attention. Polling shows few US adults use them.
How can Big Tech help us? Start by providing better customer service
Half of Twitter users wouldn't pay to use the site, survey shows
Google, DOJ square off over search dominance
Factors Tech Firms Must Consider To Enhance Payment Options
How The Find My App Became an Accidental Friendship Fixture
Big Tech legislation is coming down to the wire. Will Americans care if it doesn't get passed?
Tech firms' big trust gap
Brief • 4 min Read
Tech Industry and Climate Change Link Concerns Americans
Americans think tech companies are key to solving climate change
Brands Are Overconfident With Their Privacy Approach
Why tech firms are trying to run away from politics - and failing
Most industries' reputations are rising, except Big Tech's
Big Tech's reputation takes a pandemic plunge
Hate speech, violent threats, conspiracy theories: Is tech doing enough after Capitol attack? Depends on who you ask
Twitter's Trump ban after Capitol attack supported by most Americans, but not most Republicans, Harris Poll says
The State of Data, December 2020
Twitter To Take Down False Claims About Covid-19 Vaccines
Survey: Americans think Big Tech isn't so bad after all
Brief • 6 min Read
Big Doesn’t Mean Bad: Americans split with government on big tech monopolies
Americans believe there are more than enough options for tech products and services. What they really want is for tech brands to act ethically.
Scoop: Polls show support for tech antitrust action