Featured Report

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Featured Insight

The 2024 Axios Harris Poll 100

QuestIC

Connecting brands with customers.

For your brand to thrive, you need to understand your customers on the deepest level. That means meeting them at the right time and place, and keeping those lines of communication open. Our AI-powered software helps you drive confident decision making by connecting with customers in a tailored insight community built to support advanced research methodologies.

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1:1 engagement.
Real insights.

QuestIC leverages the customer engagement methods that lead to actionable insights. Discussion forums, live chats, sequential diaries, and other features bring your brand face-to-face with your customer base. With pre-screened and vetted customers forming the basis of your community, our software helps you deploy impactful surveys, and gives you the tools to understand how implicit decisions and behaviors can affect your brand strategy.

ALWAYS-ON
AUDIENCES

Connect with your profiled and engaged customers anytime and anywhere in the world.

MULTI-FACETED
SURVEYS

Choose from a library of templates, let AI steer your efforts, or design from scratch.

QUALITATIVE
TOOLS

Chat with your customers through forums, live chat, and diaries.

REAL-TIME
ANALYSIS

Analyze your data on the fly so you can make informed decisions quickly.

Harness the power of surveys.

Customizable surveys

Program and deploy your own surveys using our intuitive interface, or draw from a library of templates.

Leverage AI

Swift turnaround

Innovation & Sequential learning

Customizable surveys
Program and deploy your own surveys using our intuitive interface, or draw from a library of templates.
Leverage AI
Utilize AI-guided surveys to speed the scripting and drafting of surveys that’ll uncover the insights you actually need.
Swift turnaround
Gather responses from your customers instantly, so that your brand can evolve and respond effectively.
Innovation & Sequential learning
Make informed decisions about customer preferences and drivers at each stage in the brand or innovation lifecyle, leveraging iterative learnings to develop relevant product innovation.

Gain deeper insights.

Forums, Diaries, and Chats

Conduct qualitative research through Forums and Live Chats, creating a two-way dialogue -- listening and responding to your customer needs. Have your customers log activities into sequential diaries to drive innovation by uncovering need gaps in current product usage.

Qualitative sessions

Continuous feedback loop

System 1 insights

Forums, Diaries, and Chats
Conduct qualitative research through Forums and Live Chats, creating a two-way dialogue -- listening and responding to your customer needs. Have your customers log activities into sequential diaries to drive innovation by uncovering need gaps in current product usage.
Qualitative sessions
Unearth impactful insights about your product or strategy by hosting qualitative sessions with your customers. Log gaps in product usage, or discover novel new uses pioneered by your customer base.
Continuous feedback loop
With constant access to your always-on community, you’ll be able to track trends and longitudinal data over time, adding to the broader story the data tells.
System 1 insights
Link feelings and emotions of your customers about your product and campaigns, and better understand your customers’ implicit decisions and behaviors.

Vet your respondents.

Fingerprint technology

We ensure that your customers are real and engaged during the recruitment process.

Demographic screening

Global reach

Segmentation and filtering

Fingerprint technology
We ensure that your customers are real and engaged during the recruitment process.
Demographic screening
Profile your audience based on key demographics relevant to your community research, avoiding the need to re-screen each time you conduct research.
Global reach
Interact with your customers across the globe in their native language.
Segmentation and filtering
Seamlessly break down your audience based on their profile and your specific research needs.

Enjoy real-time analysis.

Data access

Ability to see your data in real-time, while in-field, and build your report while data is still streaming in.

Simplified reporting

Data access
Ability to see your data in real-time, while in-field, and build your report while data is still streaming in.
Simplified reporting
The report analysis can be easily exported to an editable PowerPoint presentation, saving you the time needed to craft a presentation deck from scratch.

Why QuestIC for your customer insights and business strategy?

Social listening

Truly understand your customer base, uncovering blind spots in your business strategy.

Crisis management

QuestIC makes you agile when it comes to crisis management, thanks to your always-on, engaged audience.

Flexible models

Choose between self-serve, assisted, and full service, depending on your budget and the support you require.

Backed by The Harris Poll

On-hand market research support and expertise through The Harris Poll.

Experience QuestIC for Yourself

Request a demo with our team to see how this industry-leading platform can transform your business.

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