What is a Conversion Funnel?
A conversion funnel illustrates how potential customers flow through your sales process. QuestBrand by The Harris Poll software analyzes your company’s unique conversion funnel so you can visualize and improve how people interact with your product or service. Strengthening the sales funnel can help you focus your marketing efforts and increase sales.
Sales Funnel Software
QuestBrand shows where your company stands with its audience based on quantifiable brand metrics. With our sales funnel visualization tool, you can identify the level of attrition and engagement occurring at each stage of the sales journey. To really understand conversion funnel marketing, however, you must understand the role that each stage of the funnel plays in your audience’s buying decision.
Awareness
Cast a wide marketing net, attracting maximum attention and potential customers. Whether organically or through paid media, your audience will find your marketing collateral and learn about your offered product or service.
Familiarity
Your audience is interested in your product or service but has questions or unaddressed pain points. Actionable copy or brand interaction clarifies those questions and explains how your service offering meets their needs.
Trial
Build on your audience’s interest. Highlight how your product offering solves their pain points and how your offering out-performs the competition. You can do this with high-level content like product videos, demos, and more.
Usage
Your qualified leads become customers by purchasing an item or service offering. Only a small segment of your audience makes it to this stage, but there are ways to optimize your conversion funnel to drive more people here.
Recommend
Your audience has already purchased your product or service. Now, encourage them to recommend your services to other people with similar needs. This increases your brand equity at little additional cost to your company.
Conversion Funnel Analysis
The QuestBrand Conversion Dashboard maps the flow of your customers’ purchasing behavior, highlighting what factors motivate conversion. These brand performance insights help you optimize certain stages of your sales funnel to drive conversions.
Conversion Funnel Optimization
To optimize your conversion funnel, increase brand awareness and boost brand equity to generate interest. Learn how to effectively engage your audience throughout the conversion funnel with QuestBrand today!
