Now more than ever, reputation is considered against the broader business, social and political context, and each stakeholder brings their own agenda, sphere of influence and channels to voice their concerns.
Harris was the first research firm with a dedicated reputation measurement practice. Over the decades we have honed an unmatched ability to conduct high-quality research among a complex set of hard-to-reach stakeholders across markets.
Reputation is the sum of all perceptions and expectations that relevant stakeholders have about an organization in relation to that stakeholders’ own agenda.
Reputation Mapping
How do I align my global team and communications to protect and grow brand and reputation?
The Coalition Builder
How do I connect the dots – relative to impact and trends – across our different streams (e.g., media/social analysis, survey-based research?)
Planning and Risk Valuation
What is the financial impact of our reputational risk profile? How do we justify risk-mitigating investments to auditors?
Enterprise Brand Architecture Esteem Analysis
How can my house of brands be optimized for enterprise-wide value and reputation?
Character Suite
Understand employee & public trust in your corporate character
The Future of Work
How do i stay ahead of employee expectations?
Societal ROI
How can we deliver both social good and business impact, where do we focus?
Issue-Scape
What issues should I engage in? What fits and will resonate?
DSI
What are key networks of digital stakeholders saying about my company or the issues that keep me up at night?
Leadership Platform Management
Is my CEO’s profile helping or hurting my company’s reputation?
IRIS (Incident Reputation Impact System)
It happened. What should I do?
Thought Leadership Activation
What are creative ways to amplify and get more engagement for our expertise, cultural relevance and the good we do?
The Newsroom
Based on what they’re writing and sharing, how do I drive the most relevant and engaging relationships with journalists and policymakers?
Protecting and growing corporate brand and reputation allows product investments to be realized and marketing campaigns to thrive.
Companies with excellent reputations are more likely to garner positive outcomes such as trust, advocacy, community expansion, and purchase intent
Each character product is independent, but it is possible to bundle multiple products with cost efficiencies. Reputation metrics are included as a baseline with each product.
Understand perceptions (p) of your company’ vs. peers related to ESG principles in order to develop a competitive advantage against ESG expectations
Perception of shared values is critical to license-to-operate. Assess values gaps and opportunities – to understand where attention is needed to better align with the public’s mindset.
Inform actions through a customized issues engagement map – featuring calls-to-actions & third rails for your company. Map delivered by key segments of the culture war (generation, political leaning, etc.)
Understand whether purpose is embedded at your company, utilizing our diagnostic tool to pinpoint understanding and impact, driving talent retention and real-world impact
Stakeholder-Based, Fully Digital
Built on custom stakeholder/key influencer networks (typically n=1,000 to 2,000 in size) specifically tuned to company/brand needs
By providing invaluable data and intelligence which highlights the obstacles and opportunities in their path, we work closely with our clients to help them understand their reputational equity and risk holistically.
Through our custom research and digital stakeholder insights, we guide clients on navigating from assumed intuitions to actionable insights.
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