Travel & Hospitality:

An Industry Snapshot

Learn more about current consumer trends in the travel industry including Americans’ spring break plans and throughts about checking luggage. 

Download the Report

How are Americans thinking about, and prioritizing, their spring travel plans? This month, we are taking a look at several trends in the travel world using data from recent Harris Poll surveys and QuestBrand data. The report is intended to provide a peek into the world of travel and hospitality as of March 2025.

The snapshot dives into this year’s spring break trends and how consumers feel about airline baggage restrictions. We close with our monthly over-index report, ranking 20 travel brands that over-index with households with kids. Our goal is to provide brands with the information necessary to understand how consumers think and act.

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Download the 2025 report.

Fill in this form to read about Americans’ spring break plans and thoughts about checking luggage.

Revisit Our Prior Travel Snapshots

Americans’ travel habits continue to evolve. Take a look back at recent trends in the travel and hospitality industries. In these reports, you’ll see what US adults look for in their hotels, airline preferences, destination remote work, and more!

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Download the 2024 report.

Fill in this form to read about the post-pandemic return to business travel and Americans’ thoughts on airport security.

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Download the 2023 report.

Fill in this form to discover how Americans choose their vacation destination and what airlines could do to attract fliers.

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Download the 2022 report.

Fill in this form to read about destination remote work and what travelers look for in their lodging.

Travel Insights

Case Study 1 min Read

British Airways Case Study

Brief 2 min Read

Aloha Gen Z! - Hawaiian Airlines catches the attention of America’s youngest adults

In The News

Most Americans want to leave the country and live overseas. Many say cost of living is the top reason why

In The News

The Rise Of DINKs: How Dual-Income Couples Are Shaping Spending Habits

In The News

The American Dream failed millennials and Gen Zers - even DINKS earning over $100,000 say they can't afford kids

In The News

America's new 1%: Gen Z and Millennial DINKS spending big on vacations and takeout, survey finds

In The News

Quiet Vacationing And The Generational PTO Divide

In The News

Will Johnson: Mass transit poll confirms what Chicagoans want: A safer CTA.

In The News

To avoid a summer slump, some employers offer flexible work policies

In The News

My First Trip to Norway, With A.I. as a Guide

In The News

Travel Marketing - How To Reach Consumers Planning Summer Vacations

In The News

It's a summer of playing hooky: feeling pressured not to take their earned vacation, Americans are finding a loophole

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