This month, we are diving into the personal care and wellness space using data from recent Harris Poll surveys and QuestBrand data. This report provides a glimpse into the world of wellness as of December 2024. The end of the year is always a key time for Americans to plan their New Year’s Resolutions and their health goals for the year ahead.
The snapshot investigates how Americans use dietary supplements, and how female consumers think about “clean beauty” skincare products. In this month’s over-index report, we explore what personal care and wellness brands over-index with Americans within each region of the country.