Consumer Spending Trends:

Three-quarters (74%) of German adults disagree that the economy where they live is generally better now than it was a year ago. While a sobering statistic, it’s not completely unexpected. 2024 will mark the second year of decline for the German GDP.

Closer to home, German families have struggled in recent years with a rising cost of living. Despite meaningful wage growth, rising costs for consumer goods and services continue to place pressure on family budgets.

Throughout this report, we employ survey data from QuestBrand’s Custom Questions functionality to explore how German consumers are adjusting their spending habits in response to these economic pressures.