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Left on the table, remembered in our hearts: Heineken’s winning campaign

QuestBrand

Industry-leading brand tracking tool.

Every time consumers look at their phones, they’re bombarded with headlines, ads, and campaigns that shift their taste and opinions. If you want your company to thrive, it’s essential to understand how your brand is being perceived in this ever-changing landscape. Our brand tracking software can provide invaluable insights into consumer sentiment and perception, allowing you to adapt and optimize your strategies effectively.

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Countless uses.
Limitless potential.

QuestBrand by The Harris Poll is an industry-leading brand management software tool. Our always-on brand health tracker collects critical brand and marketing data on your brand competitors and consumers so you can better segment and target your audiences, measure campaign effectiveness, and effectively market in the moment. With data on more than 1,000 brands, there’s no shortage of ways QuestBrand can support your business.

Customer
Targeting

Zero in on key audience segments to transform your media buying and create effective, focused marketing campaigns.

Campaign
evaluation

Assess the impact of your advertising through a brand assessment with our real-time brand perception metrics.

Portfolio Management

Monitor the performance of your competitors and evaluate potential partnerships with our customer behavior surveys.

Tracking & Benchmarking

Track your brand and products’ performance over time via your custom dashboard.

Learn where you stand.

Brand Equity Score

QuestBrand gives you a single brand equity score based on our industry-vetted model. This score helps you understand the perceived value of your brand and that of your competitors over time, so you can make data-driven decisions that boost your reputation and grow your business.

In-Depth Analysis

Audience Segmentation

Custom Time Periods

Brand Equity Score
QuestBrand gives you a single brand equity score based on our industry-vetted model. This score helps you understand the perceived value of your brand and that of your competitors over time, so you can make data-driven decisions that boost your reputation and grow your business.
In-Depth Analysis
Four important indicators make up your brand equity score: momentum, consideration, quality, and familiarity. Measuring each allows you to evaluate your brand's strengths and weaknesses and gain a full picture of your influence on the industry.
Audience Segmentation
To deepen your understanding of your position in the market alongside your competitors, drill down into brand equity data across 150+ demographic, psychographic, and behavioral segments.
Custom Time Periods
Track your and your competitors' brand equity data over custom segments of time to evaluate overall performance, campaign success, and reputation management during times of crisis.

Pinpoint your pain points.

Conversion Funnel

Our conversion funnel tool allows you to track the different stages of a customer’s journey. It analyzes your funnel so you can identify where you’re losing revenue and improve how customers interact with your product or service.

Attrition and Engagement

Competitive Analysis

Audience Segmentation

Conversion Funnel
Our conversion funnel tool allows you to track the different stages of a customer’s journey. It analyzes your funnel so you can identify where you’re losing revenue and improve how customers interact with your product or service.
Attrition and Engagement
Understand your customer's journey by identifying levels of attrition and engagement at each stage of the purchasing process.
Competitive Analysis
See how your funnel compares to your competitors' and quickly identify opportunities to increase conversions.
Audience Segmentation
Explore and analyze your and your competitors' conversion funnels across 150+ demographic, psychographic, and behavioral segments and over customizable time periods.

Target your campaigns.

Profiling

QuestBrand segments customers by more than 50 psychographic, behavioral, and demographic traits so you can target them more effectively. Our real-time data and numerous filters make it simple to customize your campaigns and evaluate them to determine what’s working.

Demographic Filters

Conversion Funnel Analysis

In-Depth Analysis

Profiling
QuestBrand segments customers by more than 50 psychographic, behavioral, and demographic traits so you can target them more effectively. Our real-time data and numerous filters make it simple to customize your campaigns and evaluate them to determine what’s working.
Demographic Filters
Use the profiling tool to analyze the perception of specific demographics, such as ethnicity or generation, for your brand and your competitors.
Conversion Funnel Analysis
Select from the drop-down menu to filter by the specific stage of the conversion funnel (i.e., awareness, familiarity, etc.) for your selected demographic data.
In-Depth Analysis
Select from the drop-down menu to segment by brand data beyond just demographics, including psychographics, behavioral segments, and more.

Track the latest trends.

Trends

We live in a world where information flows 24/7. Marketers can no longer afford to wait weeks or months for custom survey results to publish; they need answers in real-time.

Brand Monitoring

Custom Visuals

Audience Segmentation

Trends
We live in a world where information flows 24/7. Marketers can no longer afford to wait weeks or months for custom survey results to publish; they need answers in real-time.
Brand Monitoring
Keep an eye on your competitors and other north star 'aspirational' brands by taking advantage of QuestBrand's unique data visualizations, such as perceptual mapping.
Custom Visuals
Customize an illustration of your brand's perception by filtering all available platform data, including brand equity, conversion funnel, emotional attributes, and ad recall information.
Audience Segmentation
Get granular with trend metrics for your brand and your competitors’ brands across 150+ demographic, psychographic, and behavioral segments, and over customizable time periods.

Understand your brand.

Emotional Imagery

Brand perception is the overall feeling a customer has about what your brand represents. We map 25 distinct emotional attributes to deepen your understanding of your own brand perception and that of your competitors, so you can better manage your creative and messaging.

Brand Mapping

Shareable Data

Audience Segmentation

Emotional Imagery
Brand perception is the overall feeling a customer has about what your brand represents. We map 25 distinct emotional attributes to deepen your understanding of your own brand perception and that of your competitors, so you can better manage your creative and messaging.
Brand Mapping
By mapping your brand perception against your competitors with just one click, you can identify and capitalize on market gaps.
Shareable Data
Every dashboard has the capability to be downloaded as a PDF, PowerPoint, or PNG so data is easy to share.
Audience Segmentation
Customize your brand perception data and that of your competitors across 150+ demographic, psychographic, and behavioral segments and over customizable time periods.

Measure ad effectiveness.

Ad Breakdown

We capture whether consumers were exposed to your advertising over the past 30 days. If a respondent interacted with your ad, we ask them about the unique channels they recall (e.g. online streaming, outdoor, print).

Segment Consumers

Performance Overtime

Evaluate Campaigns

Ad Breakdown
We capture whether consumers were exposed to your advertising over the past 30 days. If a respondent interacted with your ad, we ask them about the unique channels they recall (e.g. online streaming, outdoor, print).
Segment Consumers
Zero in on specific consumer groups using 150+ demographic, psychographic, and behavioral segments to determine whether ads are reaching your target consumer.
Performance Overtime
Trend overall ad recall data, and data from 13 unique ad types, to visualize patterns in your brand’s and your competitors’ ad effectiveness overtime.
Evaluate Campaigns
Use the Pre/Post view to compare ad recall data across two custom time frames. See how a campaign, event, or season impacts your brand’s consumer ad recall.

Why choose QuestBrand as your brand research company?

Always-on tracking

The platform collects consumer data 24 hours a day, seven days a week, so you never miss an insight about your brand or your competitors.

Data you can trust

QuestBrand builds on the foundation of EquiTrend®, Harris’s syndicated brand tracker that has run for more than 30 years.

Scalable insights

To make the platform work for your budget, we can customize the number of consumers and the brands it tracks.

Simple set-up

Our user-friendly interface and simple set-up gives you instant access to transformative data.

Experience QuestBrand for Yourself

Request a demo with our team to see how this industry-leading platform can transform your business.

Case Studies & Brand Stories

See our data in action.

QuestBrand is used by hundreds of businesses, from small start-ups to Fortune 500 companies. Learn how our software can help brands reach new customers.

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Testimonials

What our clients think.

“QuestBrand’s real-time data provides a continuous view into consumer response to our marketing initiatives; it also delivers a daily brand equity pulse, which is critical for our brand managers and executive suite.

We have filled a critical gap in campaign strategy by measuring impact – particularly among our target consumers – through Harris Brand Platform.

Their tool and data allows us to segment in ways not previously possible. In addition to a range of built-in filters within the user interface, the Harris Team worked with us to create our own category-specific custom segments. We use these advanced insights to refine our marketing efforts, design new campaigns, and stay ahead of the curve.”

Rob Harvath
VP, Consumer Insights and Data Management
“QuestBrand is a novel platform and we’re using it to more effectively measure consumer sentiment around the Lulus brand and to better understand the competitive landscape. We’ve found the emotional attributes attached to our brand quite insightful – it has offered us a way to see Lulus through the eyes of our end-consumer.”

Matthew Duch
Vice President of Growth, Marketing
“QuestBrand data has been instrumental in helping us discover more about our target audiences, continually measure our brand’s health, and show correlation between our marketing activities and positive gains in brand perception. Our account manager’s support has been fantastic—we meet with her regularly to flesh out our results and make the most of the platform’s ever-evolving capabilities. As we strive to be a more efficient and impactful marketing organization, QuestBrand provides us with sophisticated insights to inform our strategy.”

Jessica Rae Lawless
Assistant Director, Brand Strategy

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QuestBrand

Industry-leading brand tracking tool.