ATW Podcast

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America This Week: Dec 20, Americans Are Priced Out Of Homes + Living With Tattoo Regrets

In this end of year episode, John and Libby discuss new Harris data showing how homeowners feel increasingly priced out of their neighborhoods. Also, a surprisingly large number of Americans regret their tattoos. And a new Instacart/Harris Poll #foodtok Poll recaps the top food trends of 2023 on TikTok

About the podcast

Grounded in weekly polling data, each week we surface the most important societal shifts, consumer sentiments, and marketplace trends leaders need to know to stay in lockstep with consumers’ shifting desires.

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Meet the hosts

John Gerzema

John Gerzema is The CEO of The Harris Poll; he studies data to identify social change and help leaders and organizations anticipate and adapt to new trends and demands. A New York Times best-selling author, social scientist, speaker, and consultant, John has given TED talks and presented research at The World Economic Forum, The Milken Global Conference, CES, and was named to Strategy & Business’s best management articles of the decade. 

Libby Rodney

Libby Rodney is the Chief Strategy Officer of The Harris Poll; she runs the Thought Leadership and Futures division at Harris. Her future-forward insights, trends, and strategic frameworks help clients best navigate today and anticipate the next 3-5 years. Previously she ran strategic planning departments within WPP and Publicis groups for Fortune 100 companies. Her research has been on Davos, Cannes, SXSW, and CES stages. She is always working on what’s next.

Past episodes

America This Week, Dec 6: Special Episode #2: Health Inequity in America

John is joined by U.S. News & World Report Public Health Reporter Steven Ross Johnson to discuss the new U.S. News/Harris Poll report on BIPOC American attitudes towards the health care system in America and steps providers and policy-makers can take to improve patient outcomes.

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America This Week: Nov 22, Special Episode: Financial Inequity in America

John and Libby are joined by The Harris Poll’s Dami Rosanwo a public policy and inequities specialist. They discuss a new survey presented at The US News Equity Conference showing the hidden gaps facing BIPOC Americans and the steps businesses can take to increase access and opportunity.

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America This Week: Nov 15, Twitter's Advertising Pause, Unpacking the Phrase, 'No Problem' and Fixing Healthcare

This week Libby and John discuss what advertisers should know about Twitter users when deciding whether or not to pause their spending. Also, Boomers have a problem with the phrase, “No problem”. And special guest Patrick Drewry from Change Healthcare helps unpack the public’s opinion on what’s preventing Americans from receiving better healthcare.

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America This Week: Nov 7, Not What You Think. Highlights from Forbes CMO Conference

Special Episode: This week Libby and John take America This Week on the road to the Forbes CMO Summit in Miami. Their talk, “Not What You Think” explores the underlying human values/needs in today’s biggest trends, from Metaverse and Crypto to Quiet Quitting. #ForbesCMO

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America This Week: Oct 28, Influencer Storefronts, Ghosts & Goblins, Fintech

This week John and Libby discuss: The power of social media influencer storefronts, especially for Gen Z consumers, for a Halloween treat we see how many American believe in ghosts, and how Americans are doubling down on Fintech during economy uncertainty.

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America This Week: Oct 24, Pinkflation, RIP Emojis, Rent Ragers

This week John and Libby discuss: How the Pink Tax is compounding the inflation problem for women, how Gen Z want you to stop using passive aggressive emojis (huh?), and the mindset of employees and consumers as rent and home prices become unaffordable.

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America This Week: Oct 17, OHH Fuels Social, Vacation-Less Americans, Inventory Wars

This week John and Libby discuss: How out-of-home media is fueling TikTok. How Americans, despite burnout, aren’t taking vacation and what to do about it. And how marketers and inventory management need to be in lock step to prevent inventory glut.


America This Week: Oct 7, Cash-Strapped, Care-Strapped and Getting Real

This week John and Libby discuss: Small businesses are cash-strapped and sick of looking for loans in the wrong places, Millennials are care-strapped- sandwiched between obligations of young and older family members, and everyone is starting to get real with social media app ‘BeReal’.

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America This Week: Sept 30, Hybrid Happiness, Twitter's Hot Jobs, Quiet Upskilling

This week John and Libby discuss: Least annoyed employees are working hybrid jobs. Elon Musk has injected energy into Twitters’ job market, despite uncertainty of takeover. And American’s aren’t just #QuietQuitting they are #QuietUpskilling as well.


America This Week: Sept 23, Streaming Stealers, Prime-Time Football, Say Goodbye To Your Friends

This week John and Libby discuss: Gen Z take streaming password grifting to a new level, including using their ex’s passwords. Amazon Prime gets even stickier with “Thursday Night Football”, driving sign ups to historic highs. And social networking is moving away from the social graph to the algorithm, creating a generational divide on team TikTok (Gen Z) vs team Instagram (Boomers).


America This Week: Sept 16, Social Lies, Billionaire Giveaways, + Benefit Bubbles

This week John and Libby discuss: Younger Americans are fibbing about social as their source of news, Patagonia CEO gives his business away and declares ‘earth is now our only shareholder’, and guest Catherine Collinson, founding CEO and President of nonprofit Transamerica Institute joins the show to discuss the widening gap between what employees want and what employers are offering.


America This Week: Sept 9, FOMO Strikes Again, The Rise of Micro-Trust, And Interns Lonely Summer

This week John and Libby discuss: Americans are frustrated by new economic constraints that have them pausing experiences, the rise of micro-trust in communities as a source of immunity, and the lonely summer both interns and recent hires experienced as hybrid office culture left them behind.


America This Week: Sept 2, Parents Are Mobilizing, The Forgotten History of Labor Day, And CareerTok

This week John and Libby discuss: Americans think the worst of inflation is ahead of us, education is the new political issue, young people are unaware of what labor day is, and the role TikTok can play in finding talent and building a diversified pipeline.


America This Week: August 26, Teacher Shortages, Power Shifts Back to Employers, Hating On Billionaires, Dangers In Location Apps

Join John and Libby as they discuss four stories, including parents’ POV of teacher shortages as we head back to school. The power shifts between employers and employees and how younger Americans respond to it. Dive in as they discuss Americans reframing the roles and responsibility of Billionaires as economic inequality hits a crisis point. And finally, join them for a conversation around location apps; while young Americans are willing to share their location data, there are mounting privacy concerns, terrible news stories, and rising expectations for big tech to do the right thing.


America This Week: August 19, You're RTO Policies Won't Fix Quiet Quitting, Show Me the Money, Supply Chain Guarantees Might be the Next Luxury Upgrade

Join John and Libby as they discuss what’s behind the Quiet Quit movement, highlighting who’s disengaging, why, and the pressure building up before the pandemic. They cover the rise of young free agent employees who want more money from corporations when corporations are activating hiring freezes and layoffs. And finally, they dive into how young Americans are redefining ambition and the potential for ‘supply chain guarantees’ to be the next Millennial upgrade.


America This Week: August 12, Musks Shotgun Wedding, The Rock For President, Don't Be Switzerland, and Crypto-Cautious

Join John and Libby as they discuss four stories worth your attention, ranging from the Twitter-Musk lawsuit to which celebrities may be entering the 2024 election. They delve into what’s behind Twitter users’ desires to drive Musk into a purchase and how it may evolve the desires of Web3 principles. Followed by what you should expect in the 2024 elections, highlighting the growing desire for a third-party candidate, as well as how companies can’t be Switzerland anymore and instead need to become the U.N. Lastly, they discuss that while the merits of cryptocurrencies are still in its early days, early adopters and enthusiasts continue to sing cryptocurrency’s praises.


America This Week: August 5, The 'Meh Recession', Made In America Woes, One Month Later In A Post-Roe World, & The Thought Leadership Gap

Join John and Libby as they discuss the idea of the ‘meh recession’ and rising concerns of monkeypox. They delve into the conflicting desires of buying ‘Made in American’ products against the rising pressures of inflation. Followed by pulse on Americans’ concerns, behaviors, and mobilization strategies one month post Roe v Wade, including how one-fifth of women have changed their primary contraception method. And finally, they dissect the latest research showcasing the thought leadership gap opportunity for marketers, which leaves attention, growth, and trust on the table.


America This Week: July 29, America's Financial and Mental Health Check Up, Slack-Splaining, and What the USICA means for the U.S.

Join John and Libby as they discuss “America’s Health Check Up” –– deep diving into Americans’ financial health situation and what Americans are doing about it. Discussing the mental health crisis among Black and Hispanic Americans and parents impacted by the youth mental health crisis. And highlighting how Slack-Splaning is taxing our work health and what’s the state of our country’s ‘innovation’ health (a.k.a. manufacturing is the new sexy).

America This Week: July 22, Z+ Millennials Financial Nightmare, RIP Influencers, Privacy Is Luxury, ESG in First Gear

Join John and Libby as they discuss the latest research of the week, including how inflation is putting pressure on relationships and Gen Z and Millennials’ dreams. The rise of the creator economy and the generational death of the influencer. Followed by new data around privacy concerns, and how brands can leverage these concerns to build an advantage in the marketplace. And why companies are stuck in first gear when it comes to ESG goals, even though the world is on fire.


America This Week: July 15, Tipping Points of Car Buying, Mental Health, POTUS, and Prenups

Join John and Libby as they discuss how consumers are feeling as we hit the fastest pace of inflation in four decades and what marketers should do about it. They delve into tipping points of how inflation is impacting our behaviors and what consumers want. From gas prices slowing down American’s appetites for new cars, the mental health crisis entering dormitories in the fall, the appropriate age of POTUS, and the rise of prenups.

America This Week: July 1, The Aftershock of Roe v. Wade, American Dreams, Inflation Preppers, + BNPL

Join Libby, this week with special guest Dami Rosanwo, as they discuss the aftershock of how Americans are processing the overturn of Roe v. Wade (e.g., we now live in a country where a majority of the population believes that women have less rights than men). Also, they dive deep into the American Dream, that a third of Americans declare is dead. Finally they hit on inflation preppers, trying to aggressively pay off debts before the big R, and the role BNPL is playing in the lives of Americans who need financial lifelines as inflation hits.

America This Week: June 24, Americans Are Bracing For Bears + Trimming The Fat

Join John and Libby as they discuss how consumers are prepping for a recessionary downturn that half of them believe will last over a year. They delve deep into America’s financial relationship with the stock market, spending psyche, America’s financial optimism and the role cryptocurrency continues to play as a long-term hedge for individuals.


America This Week: June 17, Let Them Eat Plants, Web 3 Desires, Risks Of RTO, and Ageism In The Workplace

Join John and Libby as they discuss how consumers are navigating inflation, techlash, RTO, and the job market. They discuss creative ways consumers are navigating inflationary concerns, including experimenting with plant-based foods. Americans’ relationship with Big Tech and what they want to see from the next version of the internet. The equity losses that could happen when people are asked to RTO full time, and the rampant ageism that exists in the workplace today.


America This Week: June 10, Inflation Woes, American Weighs In On Musk's RTO Policy, Men Think They're Fine, And LGBTQIA Employees Think You Can Do Better

Join John and Libby as they discuss temperature checks across the board including the latest data on consumer’s concerns over inflation and the economy. A deep dive to see if Americans’ agree with Elon Musk’s RTO policy. We also highlight Men’s Health Awareness month with data that shows men are overly confident, but not necessarily in a good way. And finally we wrap with new data on how LGBTQIA employees perceive the support they are getting from employers, the role of Pride celebrations, and the opportunity gaps to do better.


America This Week: June 3, Americans Are Feeling Unsafe, From Violence To Discrimination To Stocks

Join John and Libby as they discuss new societal data that cuts across the anxieties have in America right now around safety. We break down how Americans are feeling about random acts of violence, discrimination, parental support, and the stock market.


America This Week: May 27, Companies Aren't Switzerland, CEOs Aren't Executives, And Supply Chains Aren't Just Logistics

Join John and Libby as they discuss the new reframing companies need to have in mind as they work to understand shifting generational values and how it impacts companies’ corporate reputation.

America This Week: May 20, Americans POV On Trump + Twitter, Future Of Ambition, Reframing Retirement

Join John, Libby, and special guest Abbey Lunney as they discuss President Trump’s potential return to Twitter, the future of ambition, and lastly why retirement isn’t your parents’ retirement anymore.

America This Week: April 15, Inflation, Doomer Zs, and Greenwashing

Join John and Libby, and special guest Abbey Lunney as they discuss how inflation is impacting consumer behaviors (and company’s advertising), the impact of climate change on Gen Z’s life decisions, and the state of ‘greenwashing’ in corporate America.


Hear from our listeners

  • What I need each week

    It is great to have access to this podcast weekly. When I don’t have the time to go deep on my own on these topics, I know I can come here for reliable and accessible insights on the most important topics of the day.

  • Data for the win

    I love this show! It’s full of insight and independent thinking. It’s a real bonus to have if you’re interested in societal trends. Insights from this true are great for my business and personal lives.

  • Stats and trend on point

    Love, love the show!!! Great interaction between the hosts . They help on a better understanding of the stats behind a trend.

  • Quick way to keep up to speed! 

    What a great podcast! It’s quick and concise and allows me to keep my finger on the pulse of consumer behavior.

  • Great info, great banter!

    “Love hearing the poll results and the snappy conversation about the data from the very smart hosts!”

  • A treat to listen to

    “Never thought I needed a podcast on poll data, but this is easily my favorite follow! This podcast is so insightful and enjoyable to listen to. Instead of restating news, Libby and John share how Americans are reacting or feeling on any given topic every week.”

  • A helpful grounding

    “I look forward to this podcast every week because it provides insight and grounding as we’re going through extreme changes and divisiveness as a society. I love the insights into, for example, how people felt about the overturn of Roe v. Wade, or how people are thinking about corporate responsibility. It’s helpful to get super fresh data that’s not coming from a place of trying to convince you of anything. With so much change to digest, it’s nice to have that.”

  • Tons of potential here

    “Unique content coming from informed perspectives. It’s too good for such poor production quality. Invest in a good audio engineer because its almost unlistenable. A producer/editor would also go a long way.

    Such great material – give it the support it deserves!”

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