Harris Custom Research

Harris Custom Research Consulting provides credible, actionable insights to guide brand strategy, make tactical decisions, demonstrate thought leadership, and manage corporate reputation.

Work with our dedicated team of consultants, social scientists, and journalists to integrate insights into your brand for internal purposes, including market landscape, innovation, and corporate positioning. Or leverage our experts for externally-facing, media-ready data to generate earned media coverage and thought leadership.

Get In Touch

A name you can trust.

Harris Poll Custom Research Consulting provides you with verified, third-party data that you can trust. We’ve been conducting research for more than 60 years, and all of our insights are backed by the credibility of The Harris Poll name. You can count on our research-based consulting to provide you with accurate and trusted data to make key business decisions, avoid risk, and maximize growth.

Guide Brand Strategy

Insights to position and grow your brand, understand your market opportunity, prioritize initiatives, see big picture category trends, build long-term equity, and proactively identify risk

Make Tactical Decisions

Insights to support all go-to-market and advertising activities, including: determine product/service features, product/service suites, and optimal pricing; develop and refine messaging, measure and optimize advertising campaigns to maximize ROI

Demonstrate Thought Leadership

Insights to be shared publicly for earned media attention, white papers, sales materials, conference appearances, and executive talking points by developing an opinion space and leading the conversation on a critical topic for your industry

Manage Corporate Reputation

Insights track and manage reputation to guide strategic planning, prioritize initiatives, build equity and proactively identify risk

Trusted by

 2022/02/amazon-logo-final-01.png  2022/02/Google-logo-updated-01.png  2022/02/cvs-health-logo-updated-01.png  2022/02/3M-logo-updated-01.png  2022/02/AARP-logo-updated-01-1.png  2022/01/Fedex-logo.png  2022/01/APA-logo.png  2022/02/American-Heart-Association_Logo-Final.svg-01.png  2022/01/CIT-group-logo.png  2022/01/emerson-logo.png  2022/02/express-employment-pro-logo-update-01.png  2022/01/GM-logo.jpeg  2022/01/JUST-capital-logo.png  2022/02/JP-Morgan-Chase-Logo-1.png  2022/02/johnson-and-johnson-logo-updated-01.png  2022/02/SC-Johnson-logo-updated-01-1.png  2022/02/nortonlifelock-logo-updated-01.png  2022/02/LogDNA_logo-updated-01.png  2022/01/pfizer-logo.png  2022/01/salesforce-logo.png  /2022/01/volkswagen-logo.svg  2022/02/transamerica-institute-logo-updated-01.png  2022/01/nationwide-logo.png
 2022/02/amazon-logo-final-01.png
 2022/02/Google-logo-updated-01.png
 2022/02/cvs-health-logo-updated-01.png
 2022/02/3M-logo-updated-01.png
 2022/02/AARP-logo-updated-01-1.png
 2022/01/Fedex-logo.png
 2022/01/APA-logo.png
 2022/02/American-Heart-Association_Logo-Final.svg-01.png
 2022/01/CIT-group-logo.png
 2022/01/emerson-logo.png
 2022/02/express-employment-pro-logo-update-01.png
 2022/01/GM-logo.jpeg
 2022/01/JUST-capital-logo.png
 2022/02/JP-Morgan-Chase-Logo-1.png
 2022/02/johnson-and-johnson-logo-updated-01.png
 2022/02/SC-Johnson-logo-updated-01-1.png
 2022/02/nortonlifelock-logo-updated-01.png
 2022/02/LogDNA_logo-updated-01.png
 2022/01/pfizer-logo.png
 2022/01/salesforce-logo.png
 /2022/01/volkswagen-logo.svg
 2022/02/transamerica-institute-logo-updated-01.png
 2022/01/nationwide-logo.png

The Harris Custom Research Difference.

Longevity

Having worked for over 60 years in market research, we keep a pulse on changing needs, motivations, and behaviors.

Linkage

In addition to our sample partners that help us reach niche audiences, we have partnerships to supplement your custom research with third party data, including app usage and purchase behavior.

Credibility

As part of Stagwell Global, Harris is a full-service market research consultancy with syndicated and custom capabilities across North America, Latin America, Europe, and Asia. Our consultants will work with you hand-in-hand to develop the right approach to yield high quality insights and help guide decision making.

Meet Our Custom Consultants

Latoya Welch
VP Media Communications Research

A 15-year research veteran, Latoya specializes in helping clients determine the best research approach to meet their business objectives, designing the right questions to achieve them, and synthesizing data into actionable insights in a fast-paced, PR-centric environment.

John Campbell
Research Director

Specializing in SMB audiences and larger organizations that serve SMBs, John has 17+ years of experience in directing both quantitative and qualitative research.

Carole Hubbard
Director

A versatile and dedicated researcher, Carole consults with clients and leverages extensive knowledge in quantitative and qualitative methodologies to design and deliver domestic and global solutions which provide actionable insights for B2C and B2B industries.

Charlie Spinale
Research Manager

A focused researcher who is passionate about transforming vast amounts of data into accessible stories. With expertise in consumer, B2B, policy, healthcare, and niche stakeholders, Charlie empowers leaders with actionable brand and reputation insights from their unique business ecosystems.

Kathryn Kaul-Goodman
Research Manager

Meticulous researcher who is passionate about delivering high quality data to clients that also considers the broader company, industry, and country landscapes. Experienced in technical B2B research drawing on her engineering background as well as long-term, large scale consumer tracking studies around the globe. Kathryn grows close partnerships with clients so they can fully utilize reputation data to drive success across their organization.

Sabari Bhattacharya
Research Director

Dedicated researcher with 18+ years of experience leading multi-stakeholder and multi-country reputation studies across a wide range of industry verticals. Extensively experienced in a broad range of quantitative and qualitative methodologies, Sabari brings actionable insights to inform business decisions that are firmly rooted in data.

Get in touch

Learn how our services can transform your brand and marketing strategy.

Keep your finger on the pulse.

Subscribe to our newsletter for the latest trends in business, culture, and more.