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The Story

The Story is a bi-weekly newsletter that provides a front row seat to The Harris Poll’s latest research, industry trends, and cultural explorations. We break down the data, providing a look at the narrative behind the numbers.

Latest Editions

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    AI has America’s trust, but not its confidence

    What’s The Story behind the latest research? The Harris Poll helps you turn insights into strategic business impact.
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    Trust, Relevance, and What Brands Keep Getting Wrong

    What’s The Story behind the latest research? The Harris Poll helps you turn insights into strategic business impact.
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    Meet The Axios Harris Poll 100 Challengers, Childcare and Mental Health, Brands Winning With Gen Z, The Rise of Crypto

    What’s The Story behind the latest research? The Harris Poll helps you turn insights into strategic business impact.
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    Axios Harris Poll 100, Maternal Mental Health, Toxic Bosses, Bladder Cancer’s Burden, The Milken Report

    What’s The Story behind the latest research? The Harris Poll helps you turn insights into strategic business impact.
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    AI Research, EV Trust, AI Heartbreak, Maternal Health, and POSSIBLE 2026

    What’s The Story behind the latest research? The Harris Poll helps you turn insights into strategic business impact.
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    Lou AI, Cannes, Data Quality, and Intelligent Finance

    What’s The Story behind the latest research? The Harris Poll helps you turn insights into strategic business impact.

  • Witches, Housing, AI Agents, and Curling

    What's The Story behind the latest research? The Harris Poll helps you turn insights into strategic business impact.

  • Insights from SXSW, Gen Z’s Evolving Relationship with TikTok, What Matters for Hispanic Voters in Texas, and Investor Tax Expectations

    What's The Story behind the latest research? The Harris Poll helps you turn insights into strategic business impact.
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    America’s Pastimes and Gen Z’s Self-Taught Skills

    This week: America's favorite pastimes, global English skills, the Parent Confidence Index, and Gen Z's self-taught streak.
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    Chinese Automakers, Global Sports, and Gen Z Dating

    This week: How the US views Chinese automakers, our global sports insights, the price of play, and Gen Z's dating habits.
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    Brand Bowl 2026, Storytelling, and Gen Z’s Regrets

    This week: Inside Brand Bowl 2026, the shift from staff to storytellers, and Gen Z's early retirement regrets.
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    Big Game Ads: What Viewers Really Want

    This week: Celebrity spokespeople under the spotlight, what viewers want from Super Bowl ads, and America's biggest social ritual.

The Data Archive

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Article • 3 min Read

The Joy Rematch and Gen X's Retirement Worries

This week: The joy rematch in sports, the Confidence in Business Index, the gender gap, and Gen X's retirement savings squeeze.

Article • 3 min Read

Middle-Market Resilience and the 2026 Marketing Shift

This week: Why the middle market holds firm, the 2026 marketing shift, why we travel this year, and the state of maternal health.

Article • 4 min Read

The Holiday Budget Bind and the Healthcare Paradox

This week: How families navigate holiday budgets, generosity by design, AI as a leadership tool, and the healthcare paradox.

Article • 3 min Read

The Age of Dissonance and a Marketing Reset

This week: Making sense of the age of dissonance, the physical reset in marketing, World Cup 2026, and food as medicine.

Article • 3 min Read

Retail Trends, Homeownership, and Gen Z's Money Mindset

This week: Holiday retail behavior, the new milestones of homeownership, parks and wellbeing, and Gen Z's money mindset.

Article • 3 min Read

Holiday Cheer, Rising Costs, and Canada's Most Trusted

This week: Balancing holiday cheer with rising costs, Canada's most trusted brands, burnout to breakthrough, and the market's mood.

Keep your finger on the pulse with the latest trends in business, culture, and more.



Article • 3 min Read

The Great Wealth Shift and Visual-First Workflows

This week: The great wealth shift, visual-first workflows, evolving EV demand, breast cancer myths, and community-driven retail.

Article • 4 min Read

The Visual Economy and Closing the Cancer-Care Gap

This week: The rise of the visual economy, the state of maternal health, closing gaps in cancer care, and rising debt stress.

Article • 3 min Read

The Great Wealth Transfer and AI's Role in Gaming

This week: The great wealth transfer, why boomers love Poppi, AI's role in gaming, and debt stress across every income.

Article • 4 min Read

The AI Trust Gap and Gen Z Brand Breakouts

This week: Navigating the AI trust gap, millennials vs. Gen Z on drinks, smarter pricing models, and Gen Z brand breakouts.

Article • 5 min Read

Skilled Trades, Retirement, and Breastfeeding Challenges

This week: The skilled-trades report, Medicare and retirement, breastfeeding challenges, and brands catching boomers' attention.

Article • 4 min Read

Brands Winning Gen Z and the 2026 World Cup Play

This week: The brands catching Gen Z's eye, AutoTechCast, World Cup 2026 athlete partnerships, and the fertility gap.

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