NEW YORK, June 12, 2020 | PRNewswire
The Harris Poll® today released The Harris Poll Essential 100, a ranking of corporate response to the COVID-19 pandemic. Americans say 100 leading companies played a truly essential role during the crisis.
The top 10, based on the survey, are (in order): United States Postal Service, Clorox, Google, United Parcel Service, Walmart, Amazon, Purell, Microsoft, FedEx, and CVS.
The Essential 100 rates companies based on their resolve, integrity, responsiveness and permanence.
What is clear from the survey is corporate America is seen as part of the solution today, rather than the problem, as was the case during the 2008 financial crisis.
“When they needed it the most, Americans put their trust in the business community to help them through COVID-19,” said John Gerzema, CEO of The Harris Poll. “We’ve seen widespread approval of the corporate response to the pandemic – whether pivoting to different goods and services, reinforcing supply chains, or seeking cures for the deadly virus.”
The survey also shows that the reputation of companies during COVID-19 has improved in every sector and that trust in business is at a high.
About The Harris Poll Essential 100
The Harris Poll asked a representative sample of 2,032 Americans which companies are the most ‘essential’ to America. The Essential 100 poll was conducted among the leading American corporations (and corporations operating extensively in America) across industries. The ranking is comprised of four equally weighted components based on public expectations of company performance in our surveys:
Resolve: Do you think the company should be providing solutions during the COVID-19 pandemic?
Trustworthiness: Do you trust the company to respond appropriately and effectively to the COVID-19 pandemic?
Responsiveness: Do you think the company has had a good response or a poor response to the COVID-19 pandemic?
Permanence: How much would you miss the company if it closed for good?
Survey was conducted on May 20th to 22nd, 2020