Brand Tracking Case Study

Fill in this form to learn more about the brand performance of one of the fastest-growing fitness brands today as they navigated their first major crisis as a fledgling brand.


Weathering the Storm: How Peloton's Brand Withstood a Crisis

As a brand selling flexible, high-quality home exercise equipment, Peloton was primed for success when the COVID-19 pandemic struck. Calls to stay indoors and gym closures primed the market for what was still a young brand. By May of 2020, Peloton sales had already increased by 66%, jumping to a 172% surge in sales come September.

Fast-forward to March 2021 and Peloton was suddenly faced with its first major crisis as a fledgling brand following a high-profile accident involving its treadmill that left a child dead. How did Peloton’s crisis management impact their brand in the eyes of consumers? Download our brand tracking case study to find out!

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Frequently Asked Questions

What is The Harris Poll’s Brand Tracking Tool?

A market intelligence tool to collect, analyze, visualize, and share real-time insights about consumers, brands, and products 

How does it work?

Everyday The Harris Poll fields thousands of surveys globally, capturing robust data on consumers, brands, and products. 

What do I get with a subscription?

With a base subscription, clients receive over 100,000 survey interviews annually per brand for up to 5 brands. Clients also get access to The Harris Poll’s profiling tool, enabling them to describe customers, prospects, and other audiences in rich detail.

What do I do with it?

The Harris Poll is extremely versatile.  You would traditionally begin by using the profiling tool to learn more about your customers for targeting purposes. The brand intelligence data helps you to evaluate your campaign effectiveness and to track your own brand and your primary competitors.  You can use the data to inspire better creative or to more effectively buy media. 

Is it global?

The Harris Poll fields in over 30 global markets, and can add additional markets upon request.

Brand tracking software available for a fraction of the cost of custom research

Subscriptions to Harris Brand Platform offer you continuous, real-time tracking on five brands. With your membership, our brand tracker will collect over 10,000 interviews per brand, giving you a robust ability to conduct pre-/post-testing and dive deep into various customer groups.

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