Sports & Brands Special Report

NBA: The future of sports branding

Fill in this form to learn more about the future of sports branding and the brands who are advertising with the NBA. Dive deeper into correlations between a few top brands partnering with athletes for their campaigns.


What's in this report?

The Harris Poll’s “NBA: The future of sports branding” is an exploration of the NBA’s powerful brand ecosystem. This report uncovers new insights into the NBA’s core audience and illustrates its influence as a marketing and branding juggernaut. Our research finds that:

  • The NBA enjoys greater brand affinity among its fans than other major sports leagues
  • The NBA has a large, young and diverse fan base undergirding its continued success and popularity
  • Fans have evolving expectations around its future, and want to see more accountability among teams and more inclusiveness among broadcasters
  • Brand-athlete sports branding sponsorships have a powerful impact on how fans perceive brands like Nike, Under Armour and Adidas

Check out the data from this report featured in Ad Age.

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Frequently Asked Questions

What is The Harris Poll’s Brand Tracking Tool?

A market intelligence tool to collect, analyze, visualize, and share real-time insights about consumers, brands, and products 

How does it work?

Everyday The Harris Poll fields thousands of surveys globally, capturing robust data on consumers, brands, and products. 

What do I get with a subscription?

A base subscription includes over 100,000 survey interviews annually per brand for up to 5 brands. Clients also get access to The Harris Poll’s profiling tool, enabling them to describe customers, prospects, and other audiences in rich detail.

What do I do with it?

The Harris Poll is extremely versatile.  You could begin by using the profiling tool to learn more about your customers for targeting purposes. Brand intelligence data helps you to evaluate your campaign effectiveness and track your own brand and your primary competitors.  You can use the data to inspire better creative or to more effectively buy media. 

Is it global?

The Harris Poll fields in over 30 global markets, and can add additional markets upon request.

Brand tracking software available for a fraction of the cost of custom research

Subscriptions to Harris Brand Platform offer you continuous, real-time tracking on five brands. With your membership, our brand tracker will collect over 10,000 interviews per brand, giving you a robust ability to conduct pre-/post-testing and dive deep into various customer groups.

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