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A first-of-its-kind offering that transforms how enterprise clients can access, activate, and apply research intelligence.
The way enterprises make decisions has changed. AI systems, data lakes, and (LLMs) large language models are now central to how the world’s leading organizations reason, plan, and act. But there’s a problem most companies haven’t solved yet: the research feeding those systems was never built for them.
PDFs. PowerPoints. Excel cross-tabs. SPSS files. These are the formats that have defined research delivery for decades—and they’re increasingly incompatible with the AI infrastructure enterprises are building and relying on today. Before any insight can do its job inside a modern AI system, it has to be manually cleaned, reformatted, and restructured. That process takes time, introduces risk, and creates a bottleneck right where speed and accuracy matter most.
This spring, The Harris Poll announces the launch of its AI-Ready Research Packet, developed in partnership with NeuIQ, our AI transformation partner.
Our AI-Ready Research Packet converts traditional research deliverables into structured, governed, AI-ready intelligence—outputs that our clients can immediately ingest into their own AI systems and activate through AI agents, with no new system adoption required.
This is not a new platform. It is not a new workflow. It is The Harris Poll intelligence your teams already rely on, delivered in the format your AI infrastructure actually needs.
What makes it different
As businesses accelerate investment in AI-driven decision-making, third-party research has quietly become one of the biggest friction points in the system. Most insights firms have not changed how they deliver findings. The Harris Poll has.
Through NeuIQ’s existing technology, The Harris Poll now delivers research outputs that are:
- Ingestible: structured for direct integration into data lakes and enterprise AI environments
- Traceable: governed outputs that maintain attribution and sourcing throughout
- RAG-optimized: formatted for Retrieval-Augmented Generation, so enterprise AI agents can reason and cite with confidence, and without hallucination
- Immediately actionable: no reformatting, no manual transformation, no delay
“We’re changing how we deliver our research because our clients deserve outputs that blend easily into their existing structures and meet them where they need it most,” said John Gerzema, CEO of The Harris Poll.
“The AI-Ready Research Packet delivers the intelligence our clients have always trusted from The Harris Poll in a structured, governed, and ready-for-whatever-they’re-building format,” added Jenna Lauer, Chief Commercial Officer of The Harris Poll. “This is what it looks like when a market research firm leads into the AI era for its clients, rather than catching up to it.”
Built on a partnership that understands what’s at stake
The AI-Ready Research Packet is delivered in partnership with NeuIQ, an AI services firm purpose-built to guide enterprises through every stage of their intelligence journey: from AI-Ready data foundations to AI-Enabled workflows to fully AI-Native operating models.
“NeuIQ was built on the belief that data and AI should work together seamlessly — and that the insights industry has a critical role to play in driving real Decision Intelligence for enterprises,” said Naeem Harnekar, CEO of NeuIQ. “Our partnership with The Harris Poll is exactly the kind of transformation we set out to enable: taking world-class insights and making them decision-grade intelligence that is natively compatible with the AI infrastructure enterprises are building right now. This is a first-mover moment for the industry.”
What you get
The AI-Ready Research Packet is available as part of any client research engagement with The Harris Poll and includes:
- AI-ready intelligence files: structured outputs including JSON files and governed summary intelligence, optimized for data lake ingestion
- RAG-optimized research: outputs formatted for Retrieval-Augmented Generation, enabling enterprise AI agents to reason and cite with confidence
- The Harris Poll reliability: over 70 years of methodological rigor, now delivered in a format built for the systems of today and tomorrow
- Seamless integration: research that plugs directly into existing enterprise AI infrastructure with no reformatting required
The research firm for the AI era
The Harris Poll has been a trusted source of intelligence for the world’s most consequential decisions since 1956. The AI-Ready Research Packet is the next chapter of that commitment: ensuring that the rigor, credibility, and depth that define The Harris Poll’s research is not lost in translation when it enters your AI systems (instead, our research is built for those systems).
The AI-Ready Research Packet is available now across The Harris Poll’s full solutions and services portfolio.
To learn more or to inquire about adding the AI-Ready Research Packet to your next engagement, contact us today.
