Axios Harris Poll 100: GOP Embraces AI Over Dems
Findings from the 2026 Axios Harris Poll 100 corporate reputation rankings.
Insights & News
AI
Article • 3 min Read
Research for the AI Era
Introducing The Harris Poll’s AI-Ready Research Packet
Article • 4 min Read
What We Learned at POSSIBLE 2026
7,500 senior marketers. Three days in Miami Beach. Five themes that will shape the rest of the year.
More than 60% of Americans using AI tools for medical information: survey
Latest findings from a new Merck Manuals - The Harris Poll survey.
New study finds 80% of women leaders are shaping AI strategy
Chief and The Harris Poll data highlights women leaders' role in building AI frameworks.
Most CIOs regret AI vendor, platform decisions: report
CIOs are grappling with major challenges around AI adoption.
Keep your finger on the pulse with the latest trends in business, culture, and more.
2026 Super Bowl ads to watch early keep AI out of the creative process
Super Bowl ads—what viewers want and don’t want from brands in 2026 commercials
Article • 4 min Read
Regaining Credibility in the GenAI Era
Our 2026 Page-Harris Poll Confidence in Business Index helps leaders understand a shifting landscape.
2026 hiring outlook improves, but skills and AI are primary hurdles
Outside Corporate Walls, Skepticism About AI
Brands look to experiential marketing as antidote to AI slop, digital fatigue
How AI is rewriting the researcher's job description
Article • 3 min Read
Young Leaders, Real Impact: How AI is Changing Management
Findings from The Harris Poll for Google Workspace
As AI's novelty wears off, workers want it to be better
Move over, Santa: AI elves have taken over the hunt for perfect gifts
A.I. Can Do More of Your Shopping This Holiday Season
Article • 2 min Read
AI Anxiety: How Americans Navigate an Uncertain Future
Americans are mourning stable careers and predictable markets as AI reshapes daily life. New data captures a nation bracing for change.
The Future of Insights in 2026: How AI is Evolving Researchers' Roles
Article • 2 min Read
Misinformation and Deepfakes: Young Canadians on Alert
New research for the Canadian Journalism Foundation reveals how misinformation, clickbait, and AI fakes are rising among young Canadians.
Why Smart CMOs Are Using AI To Fund Brand Building, Not Cut Costs
Article • 1 min Read
Visual-first communication is reshaping work
Canva and The Harris Poll reveal how visual communication drives business results, and why it is changing the way teams work.
Article • 2 min Read
Gen Z and millennial founders go all in on AI
Financial freedom is driving younger entrepreneurs to launch businesses. Among those surveyed, 60% of Gen Z are building with AI from day one.
Article • 3 min Read
AI's trust gap: curious consumers stay cautious
Our QuestDIY study reveals a contradiction in how people feel about AI: real curiosity meets strong protective instincts, with just 30% at ease.
Article • 4 min Read
Boomers buy nostalgia, and top brands deliver
Boomers are spending on nostalgia, utility, and cultural crossover. New data reveals which brands win them with thoughtful campaigns.
Article • 6 min Read
ChatGPT: can the hottest AI brand outlast the hype?
ChatGPT is more than an AI breakthrough; it is a brand phenomenon. QuestBrand now tracks it across 21 countries to test its staying power.
Bosses want you to know AI is coming for your job
For CEOs, AI Innovation Is Now A Near-Term Survival Requirement
Article • 3 min Read
LG wins over UK early adopters with AI features
New tech and AI features are pulling UK early adopters and trendsetters toward LG. New data reveals how the brand is breaking through.
Nearly half of Gen Z and millennials say college was a waste of money—AI has already made degrees obsolete
Article • 2 min Read
ChatGPT consideration is highest among minority groups
Since its launch in November 2022, millions of Americans have experimented with OpenAI’s ChatGPT. In early 2023, ChatGPT was declared the “fastest growing app of all time;” it acquired 100 million monthly users in just two months. In contrast, it took TikTok nine months and Instagram 2.5 years to reach this many monthly users. ChatGPT […]
Article • 3 min Read
Could AI be the Future of Tax Filing?
Filing federal taxes is a stressful activity for many U.S. adults. More than half (57%) of all U.S. adults who file federal taxes find completing their own tax-filing nerve-wracking, according to a recent study conducted by The Harris Poll on behalf of Fast Company. Filers care about maximizing returns and may be willing to invest […]
Article • 4 min Read
AI Usage Grows Quickly Among Canadian Small Businesses, But Still Lags Well Behind the US
For Small Business owners, every decision matters and every minute counts; they have tons of work to do, but compared with larger businesses they have fewer hands to help, and the same 24 hours in every day. So with the potential power of AI to help – or to completely do – certain key tasks […]
Article • 4 min Read
AI Usage Exploding Among Canadian Small Business
For small business owners, every decision matters and every minute counts; they have tons of work to do, fewer hands to help, and the same 24 hours in every day. So with the potential power of AI to help – or to completely do – certain key tasks for businesses, it is not surprising that […]
