The world is shifting. We help you understand it. Explore the cultural trends, consumer behaviors, and industry forces shaping what comes next.
The companies Americans trust most are the ones that make their lives better
New research spotlights the fast-rising challenger brands earning reputation gains, and pushing into Axios Harris Poll 100 territory.
New data reveals how rising prices are lifting buyer expectations in the auto market, and what that means for automakers.
New thinking reveals how research must evolve for the AI era, and what reliable insight requires as the technology reshapes…
Fresh from POSSIBLE 2026, new insight reveals the trends shaping marketing, media, and brand strategy for the year ahead.
Article • 3 min Read
Americans Sour on the Stock Market, New Sports Leagues With Growing Fan Bases, and Swapping Meat for Beans The latest trends in society and culture from The Harris Poll Hello from NYC. One interesting number: 49. Don’t confuse loyalty with integrity. Half of consumers (49%) don’t trust even their favorite brands to be authentic. Americans […]
Article • 4 min Read
New research from The Harris Poll shows pet parenting is reshaping spending, dating, and family life.
Article • 3 min Read
New data reveals where sports momentum – and sponsorship ROI – really lives.
Article • 3 min Read
The latest trends in society and culture from The Harris Poll, straight from our CEO John Gerzema.
Article • 4 min Read
The hottest June on record, 13,000 people from more than 90 countries, one Croisette, and five days that told us what brands should focus on next.
Article • 3 min Read
The latest trends in society and culture from The Harris Poll, straight from our CEO John Gerzema.
Article • 3 min Read
What’s The Story behind the latest research? The Harris Poll helps you turn insights into strategic business impact.
Article • 3 min Read
The latest trends in society and culture from The Harris Poll, straight from our CEO John Gerzema.
Article • 3 min Read
What’s The Story behind the latest research? The Harris Poll helps you turn insights into strategic business impact.
Article • 4 min Read
How Artificial Intelligence became corporate America's new reputation fault line
Article • 3 min Read
The latest trends in society and culture from The Harris Poll, straight from our CEO John Gerzema.
Article • 3 min Read
The latest trends in society and culture from The Harris Poll, straight from our CEO John Gerzema.
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