1 Min Read
Canadians are less likely to travel to the U.S. this winter than in years past. Approximately two-in-five Canadians (41%) reported traveling to the U.S. during previous winter seasons, yet only one-quarter (26%) intend to do so this year. This decline in travel intent is seen across all generations, with the sharpest drop among Boomers+—31% had previously traveled south, but just 10% plan to do so this winter. Younger generations are comparatively less hesitant than older Canadians.
When asked about barriers to U.S. travel, rising costs (41%) and political tensions between the U.S. and Canada (40%) emerged as the top deterrents. Political tensions are most pronounced among Boomers+ (48%), while cost concerns dominate among younger cohorts—Gen Z (37%), Millennials (43%), and Gen X (46%). Additional factors include concerns over the exchange rate (29%), broader global political instability (24%), and personal safety, which collectively round out the top five deterrents to cross-border travel this winter.
