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To establish brand credibility and support their existing clients, mobile-first savings platform Plinqit partnered with The Harris Poll’s Harris On Demand (HOD) team to create a compelling thought leadership campaign grounded in fresh, data-driven insights.
Through conducting a nationwide survey on Americans’ savings habits and priorities, the HOD team empowered Plinqit to equip financial institutions with a better understanding of their target customer.
The result? Plinqit’s “2024 State of Savings Report” surpassed every campaign goal, including a 21,000% surge in press mentions following the report launch. Read the full case study for more information about this partnership.
