Brief • 2 min Read
Home Care & Products:
An Industry Snapshot
Learn more about current consumer trends in the home care industry across household appliances and home security practices. Discover what home care brands over-index with moms.
How are Americans choosing to care for and outfit their homes? This month, we are taking a look at several trends in the household care and products industry using data from recent Harris Poll surveys and QuestBrand data. The report is intended to give you a peek into the world of home care in May 2024.
The snapshot dives into the world of household appliances and home security. We close with our monthly over-index report. In honor of Mother’s Day, we list 20 home brands that over-index with moms. Our goal is to provide brands with the information necessary to understand how consumers think and act.
Download the 2024 report.
Fill in this form to read the full report to explore a wide array of insights to better understand consumers’ changing home care preferences and trends.
Revisit Our 2023 & 2022 Home Care Snapshots
Consumers’ home care habits change overtime. Take a look back at Americans’ home product and care decisions in recent years. In these reports, you’ll see what US adults think about pet food, cleaning preferences, home improvements, and more!
Download the 2023 report.
Fill in this form to discover US adults’ thoughts about environmentally conscious living and home improvement projects.
Download the 2022 report.
Fill in this form to learn about Americans’ pet food purchases and cleaning habits.
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